What to do with inbound marketing leads in B2B?

You will surely agree that all sales leads from inbound marketing do not have the same priority. Then, how can you differentiate and treat them appropriately, within a sales cycle? A reminder about Inbound Marketing Inbound marketing is a set of tactics, tools and technologies dedicated to the generation and broadcast of authentic…. Read More...

Why you should apply your corporate branding to your social media sites in B2B

Your social media sites, Linkedin, Twitter and Facebook just to name a few, are mandatory extension of your online strategy, if you want to reach a maximum amount of people and generate qualified leads. An increasing amount of web surfers will actually discover your company or product for the first time via social…. Read More...

Inbound marketing in B2B, a complement to traditional marketing

Originated from Web 2.0, inbound marketing has been, for 10 years now, on all marketing shareholders lips. It concerns both the marketing process and sales process. Indeed, it allows us to generate leads or qualified sales leads, but it also involves converting them into customers or even, gaining their loyalty. Inbound marketing consists…. Read More...

How to measure the performance of an inbound marketing strategy

Measuring the performance of an inbound marketing strategy goes beyond measuring the number of visits, bounce rate, the number of pages viewed, etc. You’ll find in this article a few ways to adequately measure the success (or failure) of your inbound marketing strategy. As seen in a previous article, the importance of content…. Read More...