Opinion: influencers

Why did it take so long to establish rules governing the commercial practices of influencers on social networks here in Canada? Maybe because we didn’t quite understand the nature of the relationship they had with their followers? Before continuing I just want to establish the type of influencer I am talking about in…. Read More...

Does B2B marketing take itself too seriously folks?

Recently, while working on our web site’s redesign, it dawned on us that it would probably be a good idea to "rebuild" our SMN (Social Media Networks) policy while we were at it. Since vision comes before policy (except in modern day politics, it seems), we decided to propose the following vision statement:…. Read More...

B2B web site, Front-end verses Back-end

When you begin designing a website for your B2B business, soon enough, you and your team will be faced with the question: should we put more energy on the functional structure of the website or its appearance? The Front-end in B2B The Front-end of your website is the visible part your users see…. Read More...