Exo Blog

The Exo B2B blog has been running non-stop since 2009 ! That means over 400 100% B2B blog posts on topics such as strategic marketing planning, sales, content marketing and inbound marketing, web strategy, web design and development, CRM, marketing automation, social media and more…  

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Blog post by blogger

Lynda St-Arneault
 -  President
Alain Thériault
 -  Associate
Anne-Clotilde Charton
Jean Gougeon
 -  Web UX / UI, front-end dev
Marc Ruel
Aurèle Zannou
 -  Full stack web developer
Claude Malaison
Paul Pinard
 -  Digital Marketing Specialist
Clothilde Eito
Zouhair Biout
 -  Analyste marketing et BI
 Clothilde Eito

Your emails aren’t spam

As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo,  Emails are fundamentally important for B2B lead generation, and getting the…

Read more 20 July 2017
 Clothilde Eito

Why include Instagram stories in your B2B marketing strategy?

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its…

Read more 12 July 2017
 Clothilde Eito

How to build an editorial line

Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer. That’s why it’s essential to define an editorial strategy.…

Read more 28 June 2017
 Anne-Clotilde Charton

C28: the right to legal action suspended but fines still possible!

On June 7, 2017 the story of Bill C-28 went through another plot twist. On that date, the government suspended the private right of action provisions under Canada’s anti-spam law.…

Read more 22 June 2017
 Alain Thériault

Understanding the impact of data mining and artificial intelligence on data analysis

Alain Thériault speaks with Claude Théoret, CEO and founder of Nexalogy. Nexalogy is a tool for extracting and analyzing data from social networks. Nexalogy doesn’t just provide monitoring (analysis of…

Read more 15 June 2017
 Alain Thériault

Make memorable content, or keep wasting your money

Every year, 50B$ is spent on unused content according to Yoav Schwartz the CEO of Uberflip. And according to CEB, 84% of marketers intend to spend more on content than…

Read more 7 June 2017
 Paul Pinard

Everything you need to know about Facebook Pixel

Do you have a website and want to advertise via Facebook?  Besides grooming the content of your ad beforehand, is also essential is to get complete statistics on how visitors…

Read more 29 May 2017
 Anne-Clotilde Charton

Emails: still vital for your marketing strategy!

In recent years, the surge of interest in social media has overshadowed e-mail campaigns. But the latter are becoming more important, especially with the growing use of complementary solutions such…

Read more 2 May 2017
 Clothilde Eito

PART 3: Best practices for a competitive landing page

This post is the last of a series of 3 about landing pages. You can also check out our two previous posts here: Landing page and lead generation in B2B…

Read more 18 April 2017
 Clothilde Eito

What type of landing page should be used to generate leads?

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a…

Read more 11 April 2017
 Clothilde Eito

Landing page and lead generation in B2B marketing: best practices

Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have…

Read more 4 April 2017


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