Exo Blog

The Exo B2B blog has been running non-stop since 2009 ! That means over 400 100% B2B blog posts on topics such as strategic marketing planning, sales, content marketing and inbound marketing, web strategy, web design and development, CRM, marketing automation, social media and more…  

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Blog post by blogger

 
Lynda St-Arneault
- President
 
Alain Thériault
- Associate
 
Anne-Clotilde Charton
- MARKETING SPECIALIST
 
Jean Gougeon
- Web UX / UI, front-end dev
 
Vincent Cloutier-Naud
- STRATEGIC ANALYST
 
Marc Ruel
- CONTENT CREATOR
exo-aurele-zannou
 
Aurèle Zannou
- Full stack web developer
 
Claude Malaison
- WEB STRATEGIST
 
Clothilde Eito
- Digital Marketing Specialist
 
Exo - Collabotor
 Anne-Clotilde Charton

Emails: still vital for your marketing strategy!

In recent years, the surge of interest in social media has overshadowed e-mail campaigns. But the latter are becoming more important, especially with the growing use of complementary solutions such…

Read more 2 May 2017
 Clothilde Eito

PART 3: Best practices for a competitive landing page

This post is the last of a series of 3 about landing pages. You can also check out our two previous posts here: Landing page and lead generation in B2B…

Read more 18 April 2017
 Clothilde Eito

What type of landing page should be used to generate leads?

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a…

Read more 11 April 2017
 Clothilde Eito

Landing page and lead generation in B2B marketing: best practices

Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have…

Read more 4 April 2017
 Claude Malaison

Influence in Marketing: our top 30

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside…

Read more 16 March 2017
 Alain Thériault

Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth!

A series of videos on two must-follow trends in B2B Marketing: Data and Artificial Intelligence Alex Sereno, Marketing and Communications Director at Café Barista (microtorrefactors since 2004) has been exploiting…

Read more 14 March 2017
 Alain Thériault

New series of Exo B2B videos this spring

This spring, we’re launching a new series of Exo B2B videos about two strong marketing trends:  The use of data, and artificial intelligence (AI). Data Whether we’re talking about automation,…

Read more 9 March 2017
 Alain Thériault

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers…

Read more 7 March 2017
 Lynda St-Arneault

Exo B2B’s blog recognized in the United States

Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its…

Read more 28 February 2017
 Alain Thériault

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Editor’s Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange’s 6th annual “B2B Content2Conversion” conference is in full swing!…

Read more 22 February 2017
 Marc Ruel

Web development platforms: find one to suit your needs!

We’ve finally arrived at the number one most popular blog post of 2016. It may come as no surprise that it is about web development platforms. Practically no business today…

Read more 16 February 2017
 Marc Ruel

Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the…

Read more 9 February 2017
 Marc Ruel

How to segment your market in B2B

Here now is a reprise the 4th most popular Exo B2B blog post in 2016. Enjoy!  We are helping one of our key clients re-evaluate their target audiences. We started…

Read more 7 February 2017
 Alain Thériault

The difference between strategy and tactics in B2B marketing

This article is a modified republishing of Exo B2B’s number 5 blog post of 2016 Let’s start with strategy. The marketing strategy supports and helps achieve a good part of…

Read more 2 February 2017
 Collaboration

Why do market research in B2B, either quantitative or qualitative?

Note: This blog post is about the number 7 and number 2 posts in our Exo B2B Top 10 blogs of 2016 I was quite happy to find out that…

Read more 31 January 2017
 Claude Malaison

Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux

In part 1 of this blog, I spoke about the first four key elements that define a communication plan. These are: the context, the stakes, the objectives, and the target…

Read more 27 January 2017
 Claude Malaison

Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2)

Originally, this series of two blog posts in our Top 10 of 2016 was about a course I’ve been teaching at the University of Montreal on B2B communication. To keep…

Read more 24 January 2017

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