Exo Blog

The Exo B2B blog has been running non-stop since 2009 ! That means over 400 100% B2B blog posts on topics such as strategic marketing planning, sales, content marketing and inbound marketing, web strategy, web design and development, CRM, marketing automation, social media and more…  

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Blog post by blogger

Lynda St-Arneault
- President
Alain Thériault
- Associate
Anne-Clotilde Charton
Jean Gougeon
- Web UX / UI, front-end dev
Vincent Cloutier-Naud
Marc Ruel
Aurèle Zannou
- Full stack web developer
Claude Malaison
Paul Pinard
- Digital Marketing Specialist
Clothilde Eito
Zouhair Biout
- Analyste marketing et BI
Exo - Collabotor
 Alain Thériault

New series of Exo B2B videos this spring

This spring, we’re launching a new series of Exo B2B videos about two strong marketing trends:  The use of data, and artificial intelligence (AI). Data Whether we’re talking about automation,…

Read more 9 March 2017
 Alain Thériault

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers…

Read more 7 March 2017
 Lynda St-Arneault

Exo B2B’s blog recognized in the United States

Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its…

Read more 28 February 2017
 Alain Thériault

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Editor’s Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange’s 6th annual “B2B Content2Conversion” conference is in full swing!…

Read more 22 February 2017
 Marc Ruel

Web development platforms: find one to suit your needs!

We’ve finally arrived at the number one most popular blog post of 2016. It may come as no surprise that it is about web development platforms. Practically no business today…

Read more 16 February 2017
 Marc Ruel

Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the…

Read more 9 February 2017
 Marc Ruel

How to segment your market in B2B

Here now is a reprise the 4th most popular Exo B2B blog post in 2016. Enjoy!  We are helping one of our key clients re-evaluate their target audiences. We started…

Read more 7 February 2017
 Alain Thériault

The difference between strategy and tactics in B2B marketing

This article is a modified republishing of Exo B2B’s number 5 blog post of 2016 Let’s start with strategy. The marketing strategy supports and helps achieve a good part of…

Read more 2 February 2017

Why do market research in B2B, either quantitative or qualitative?

Note: This blog post is about the number 7 and number 2 posts in our Exo B2B Top 10 blogs of 2016 I was quite happy to find out that…

Read more 31 January 2017
 Claude Malaison

Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux

In part 1 of this blog, I spoke about the first four key elements that define a communication plan. These are: the context, the stakes, the objectives, and the target…

Read more 27 January 2017
 Claude Malaison

Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2)

Originally, this series of two blog posts in our Top 10 of 2016 was about a course I’ve been teaching at the University of Montreal on B2B communication. To keep…

Read more 24 January 2017

Top 10 most popular posts 2016 –#10 – Dealing with a “secret” manufacturing agent

As part of the countdown of our top 10 most popular blog posts of 2016, here’s number 10!  Many manufacturers rely on agents to represent them in niche markets or…

Read more 19 January 2017
 Claude Malaison

Your favorites: our top 10 B2B blog posts of 2016

The month of January is a good time to take our best guesses about the year ahead. These days you’ll find a plethora of blog posts, speciality press articles as…

Read more 17 January 2017
 Lynda St-Arneault

Grasshopper or Ant marketing?

Sort of the way you can find yourself putting the world to rights with your friends, we’ve been rethinking Exo B2B over the past few months. Our frame of mind…

Read more 22 December 2016
 Marc Ruel

Opinion: influencers

Why did it take so long to establish rules governing the commercial practices of influencers on social networks here in Canada? Maybe because we didn’t quite understand the nature of…

Read more 25 October 2016
 Claude Malaison

Does B2B marketing take itself too seriously folks?

Recently, while working on our web site’s redesign, it dawned on us that it would probably be a good idea to “rebuild” our SMN (Social Media Networks) policy while we…

Read more 18 October 2016
 Aurèle Zannou

B2B web site, Front-end verses Back-end

When you begin designing a website for your B2B business, soon enough, you and your team will be faced with the question: should we put more energy on the functional…

Read more 13 October 2016
 Marc Ruel

5 things you absolutely need in order to write blogs in B2B

Blogs are of course a great way to attract traffic to your website. Imagine: fresh and interesting content on your site every week. People finding you when they google a…

Read more 22 September 2016
 Anne-Clotilde Charton

The power of CRM reports

When it comes time to choose a CRM solution for your business, technical considerations are usually the first things that spring to mind. Can the solution easily integrate with existing…

Read more 20 September 2016
 Jean Gougeon

How to create a successful B2B website

There are more outdated B2B websites out there than you think. It’s likely because many B2B companies have put their efforts into their direct contacts and relationships, and have been…

Read more 15 September 2016


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