Exo Blog

The Exo B2B blog has been running non-stop since 2009 ! That means over 400 100% B2B blog posts on topics such as strategic marketing planning, sales, content marketing and inbound marketing, web strategy, web design and development, CRM, marketing automation, social media and more…  

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Blog post by blogger

Lynda St-Arneault
- President
Alain Thériault
- Associate
Anne-Clotilde Charton
Jean Gougeon
- Web UX / UI, front-end dev
Vincent Cloutier-Naud
Marc Ruel
Aurèle Zannou
- Full stack web developer
Claude Malaison
Paul Pinard
- Digital Marketing Specialist
Clothilde Eito
Zouhair Biout
- Analyste marketing et BI
Exo - Collabotor
 Alain Thériault

Back to work trends in B2B Marketing

Autumn is always a busy time for businesses and this year will be no exception. Several US B2B agencies have already published their B2B marketing trends earlier this year, so…

Read more 8 September 2016

Some tips to increase conversion on your web site

In a previous blog, I explained the importance of setting targets on your website, based on what you want your users to accomplish. For this post, I’ll focus on their…

Read more 25 August 2016
 Lynda St-Arneault

Excelling in B2B marketing, like an Olympian

Excelling in B2B marketing, like an Olympian, is possible with rigor, perseverance and discipline. I’m a former national caliber swimmer and although I can’t claim to be an Olympian, I’ve…

Read more 23 August 2016
 David Chabot

The pile of business cards

Monday morning, you’re back from an out of town trade show held from Wednesday to Friday of the week before. Your jacket is filled with a bunch of business cards,…

Read more 29 June 2016

5 tips for a good start on Google AdWords

AdWords is easy to use and accessible to all! Anyone with a computer screen and a credit card can get up one morning and say, “Let’s go! I’m gonna use…

Read more 22 June 2016
 Jean Gougeon

Using WordPress? Don’t forget to update and backup

A broken website is a useless website You spent months and invested thousands of dollars to have your new website available for the entire world to view, generate visits, leads…

Read more 8 June 2016
 Claude Malaison

Inbound marketing: Who are the real influencers?

Today we are publishing a post from our guest blogger Claude Malaison, a Québec commentator on all things digital and communications. See his blog, emergeance web   A lot has…

Read more 7 June 2016
 Alain Thériault

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take…

Read more 2 June 2016
 Marc Ruel

Marketing to millennials: Ok, but no hype please

Millennials have been described as digital natives who are collaborative, open-minded and consensus gathering. They are also portrayed as liberal and overtly passionate about equality. If you were you born…

Read more 31 May 2016
 Anne-Clotilde Charton

The keys to succeeding marketing automation

Marketing automation is on the rise. Often installed as the extension of a CRM project, it is perceived by many to be synonymous with automated income. Yet the implementation of…

Read more 26 May 2016

How to easily analyze a database using Excel

For database analysis, some pretty powerful tools are available (SPSS, for example). However, these tools may require many hours of training and even special knowledge (such as in statistics) ……

Read more 17 May 2016
 David Chabot

10 seconds to win a customer over

There, I said it. You only have 10 seconds, if that, to win a customer over on a cold call. By the way, show of hands, who likes doing cold…

Read more 10 May 2016
 Lynda St-Arneault

How to create effective content marketing, and why!

Did you know that ad blocking software increased by 400% in 2015? According to Michael Brenner, this also means that 50% of your media buys on the web went directly…

Read more 5 May 2016
 Alain Thériault

Keep your major accounts and increase their value!

…With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related…

Read more 3 May 2016


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