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CHOOSING AN AGENCY TO HELP YOU WITH YOUR B2B MARKETING ISN'T SIMPLE!

With thousands of dollars at stake, it's worth preparing properly. There are several agencies to choose from, even in B2B. However, we offer you the best way to prepare a fruitful and long-term partnership. It takes time, transparency and collaboration but is so much more enjoyable for all!

REQUEST INFORMATION ABOUT EXO

Let’s start with the basics …
What are your needs?

  • Do you need creativity?
  • Do you need marketing technology experts?
  • Do you need a strategic and consultative approach?
  • Do you need your marketing to be innovative?

DO YOU HAVE ONE, TWO, OR MORE OF THESE NEEDS?

Furthermore…

  • Make sure that everyone who will be called upon to “evaluate” the agency’s work is aware of your approach and that everyone agrees on your company’s needs.
  • Agree on what you are willing to share as information.
  • Determine the “opportunities” for collaboration beyond the specific mandate.

This will help avoid any misunderstandings about presentations and deliverables.

Choosing a marketing agency doesn’t mean buying a product or service. There are many nuances in this type of work. It’s always better that in the selection committee, there be someone who understands the “nature” of selling a service or, ideally, someone with marketing training. This will help you save a lot of time during the “debrief” of your meetings.

When contacting us, please include:

  • A brief history of your business, what it does, what sets it apart, and its future
  • Be clear about what you want to achieve, not about how to get there.
  • Have a defined budget.
  • Have a defined schedule.

WHEN IT COMES TIME TO REQUEST EXO SERVICES

Do you want to get a new perspective such as with solutions that have worked elsewhere but that you haven’t used yet? Want to get the creative spark that will make stand out you?

To do this, don’t start with a solution in mind. Let Exo offer you a different way of doing things!

Be as detailed as possible about your problem, its origin, your assumptions, the consequences of doing nothing and especially, what you have tried but did not work.

Express the purpose in business objectives!

You also need to be fairly specific about your expectations. Expecting an advertisement when asking for a strategy could be the source of some discomfort …

Re-evaluate your needs in:

  • Creativity: all agencies will have good creative moments to show you and it becomes a matter of taste. But consider the creative process and the business results that they generated. A beautiful logo is beautiful, but does it sell?
  • The scientific / technological aspect: intuition and instinct are excellent in creativity! But in today’s world, where everything is measured, Exo has a practice of “evaluating” the impact of its marketing actions and communicating it to you in clear terms. Ask for examples of reports.
  • Strategic Services: Will the requested action have a long-term impact? Will the “change” affect another of the company’s departments? Exo is an agency that can “work” with the various departments in your company.
  • Innovation: this is different from creativity. It’s the ability of doing things differently. Most agencies use the same tools and expertise. How do we use it? Our neutrality allows us to adapt quickly to your environment.

But most important…
Take your time!

The back and forth during the service offer is a good indicator of the collaboration you can expect. Why deprive yourself of it? The offer can make a few round trips.

You be the judge of whether we are really on the same page…

FINALLY…

Come and meet the team you’ll will work and talk with daily. After all, part of what you are purchasing is good collaboration! Doing so will help you avoid surprises during the day to day.

Looking forward to building a pleasant business relationship with you!

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