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Exo Blog

Exo B2B seized the importance of blogging in a business context in 2009. Since that time, hundreds of blogs have been published. They deal with news and best practices in the areas of integrated marketing, sales, and businesses in the B2B market.

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5 tips to pick the right kind of survey in B2B

You are preparing to conduct a survey on a market that interests you. First, ask yourself: in which way will people respond to my questionnaire? Here are some solutions to help you choose between a telephone, web, or in person survey.

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A Few Tips for a Successfull Implementation of a CRM Solution

Since 1990, customer relationship management software, or CRM’s, has been developed with one main motto; to develop a 360-degree view of customers. The most forward-thinking companies are well on their fourth or fifth generation of a CRM, while others slowly but surely, are getting into the implementation of a solution to manage their customer relationships. Yet it’s clear that there are still possible pitfalls and costs involved and a shortfall …

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How to carry out a ranking strategy in B2B?

Everyone wants to be well ranked on search engines. To do this, it is important to start a ranking strategy early in the design of your website. A ranking strategy is composed of three steps: optimizing on a technical level, optimization in terms of content and optimizing with links. Optimizing on a technical level This step is about the structure of the site. Google will see what is important in …

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Product Launch in B2B, Top or Flop?

56% of the respondents to our most recent study on the marketing activities of IT companies in B2B in Quebec (coming in November 2014) indicate that they launch a new product or service once a year. The risk of failure hangs over all of them and often, it is not because of their offer, but because of the execution of the launch.

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The organization of a website matters more than its content

A website is all about content, texts and keywords. But it takes more than this when starting a site from scratch. There’s one thing that comes before and it’s absolutely crucial : the tree view, the organization of the website. The tree view, it’s the general organization. It’s deciding what we’re going to express, how and where in the website. In other words, it’s a matter of information architecture. It’s …

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Take care of your virtual identity

Several media outlets have recently reported a large leak of email addresses and passwords from Gmail accounts, located primarily in Europe. On Twitter and Facebook, links are being provided to do a quick check to see if your email account is compromised. After the disappointment of recent security (Heartbleed, iCloud and now, this one), we are entitled to ask whether our information and our personal or professional content, is safe. And what can be done to shelter ourselves from fraud.

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The creative process in graphic design

Designing a logo or a flyer is more than just sketching a few ideas on a paper napkin in a restaurant during a business lunch. Granted, we all get that spontaneous “eureka moment”, those few seconds of creative genius, then frantically try to jot those ideas down somewhere before the thought escapes us. However, the creative ideation should not end there.

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B2B Inbound Marketing Strategy: Objectives, tactics and challenges

I read an article yesterday in MarketingProfs, presenting the results of a survey regarding B2B inbound marketing done by Ascend2. At the sight of these graphics, I couldn’t help but see a connection between the results obtained in this report, as objectives, tactics and most importantly, challenges cited by respondents (270) and, those of our clients.

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Lean Management and Marketing : can they work hand in hand?

‘Lean’ is an approach that aims to optimize business performance by focusing on continuous improvement and eliminating waste in industrial environments. It is widely used in the automobile industry from a manufacturing standpoint, but we also talk about it in terms of marketing.

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