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Exo Blog

Exo B2B seized the importance of blogging in a business context in 2009. Since that time, hundreds of blogs have been published. They deal with news and best practices in the areas of integrated marketing, sales, and businesses in the B2B market.

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Take care of your virtual identity

Several media outlets have recently reported a large leak of email addresses and passwords from Gmail accounts, located primarily in Europe. On Twitter and Facebook, links are being provided to do a quick check to see if your email account is compromised. After the disappointment of recent security (Heartbleed, iCloud and now, this one), we are entitled to ask whether our information and our personal or professional content, is safe. And what can be done to shelter ourselves from fraud.

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The creative process in graphic design

Designing a logo or a flyer is more than just sketching a few ideas on a paper napkin in a restaurant during a business lunch. Granted, we all get that spontaneous “eureka moment”, those few seconds of creative genius, then frantically try to jot those ideas down somewhere before the thought escapes us. However, the creative ideation should not end there.

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B2B Inbound Marketing Strategy: Objectives, tactics and challenges

I read an article yesterday in MarketingProfs, presenting the results of a survey regarding B2B inbound marketing done by Ascend2. At the sight of these graphics, I couldn’t help but see a connection between the results obtained in this report, as objectives, tactics and most importantly, challenges cited by respondents (270) and, those of our clients.

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Lean Management and Marketing : can they work hand in hand?

‘Lean’ is an approach that aims to optimize business performance by focusing on continuous improvement and eliminating waste in industrial environments. It is widely used in the automobile industry from a manufacturing standpoint, but we also talk about it in terms of marketing.

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What is your action plan for the new season?

In recent days, I’ve coached sales teams in order to make the most of their accounts. They were asked to provide me with an action plan to get the most out of each of them. In this test, one submitted a plan that combines strategy, segmentation and actions, without requiring additional tools.

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Case study: email campaigns STILL work!

eastpack-an-effective-and-profitable-email-campaign

Email marketing campaigns may seem like a thing of the past. These were the first online marketing tactics, a way to adapt direct marketing to what was then a new technology. In an era of social networking, inbound marketing and constant “new technologies”, email marketing campaigns appear as something dated or obsolete.

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The “word” content is as clear as mud

But if you think about it, the word “content” means everything… therefore it means nothing at all. So you can expect amalgams or absurdities in your “content” which, unfortunately, will interest no one.

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