Despite the sales and marketing process adapted to the complex B2B sales cycle, it happens that an opportunity escapes you for reasons beyond your control.Read more
Exo B2B seized the importance of blogging in a business context in 2009. Since that time, hundreds of blogs have been published. They deal with news and best practices in the areas of integrated marketing, sales, and businesses in the B2B market.
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ExoLab, the research laboratory created by Exo B2B, announces the beginning of its third marketing research. It will explore dynamic information in technology and in the communications (ITC) sector. Why a survey in this sector of activity? In ITC, as in other sectors of activity, the comparative data available in the field of performance improvement, integration of sales and marketing functions and marketing practices, apply more or less to the …Read more
B2B marketing is long related to the production of commercial or technical information. But times are changing… The digital boost now offers a number of tools and tactics to highlight the B2B brand and reach its target clientele, but they are still rarely used…Read more
Many of you will have difficulty defining what a parallax effect actually is when in the context of design and web development. Summing it up, it is to add a depth effect to a website by animating various objects at different speeds. At first glance, the result reminds us of sites designed using Flash technology, where the animation of objects allowed for some life to be given to the website. You can go to the following site for a few examples: http://www.alsacreations.com/tuto/lire/1417-zoom-sur-effet-parallaxe.html. As we now know, many reasons have put an end to this practice. Could this be the case with the parallax effect?Read more
The Net Promoter Score (NPS) is a scale widely used in the evaluation of client satisfaction in B2B. It is of remarkable simplicity, which allows us to measure the satisfaction of clients over time. Any company that has the satisfaction of its clients at heart should integrate it as a measurement tool. A while back at the office, after having made a purchase from a web service provider, I received …Read more
Tuesday February 11th held the Conference for Les Affaires on the theme of marketing content in Montreal. I joined as a participant, but was also invited by one of our clients for a round table discussion entitled ‘Content Marketing: when, how and what?’Read more
For a few days now, on social networks of marketing agencies and other people who work in these environments, we have seen the flourishing of an image that reads:
“There’s no more B2C or B2B, only H2H: human to human”.Read more
When we carry out campaigns (email, social media, paid, etc.), it is important to add ‘tracked ‘ links. With this type of link, we know everything! How many people have clicked, where they come from… etc. This way, Google Analytics can measure the impact of marketing actions to increase sales, increase leads or get more notoriety.Read more
In B2B sales, it is general knowledge that 80% of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach them. Do not despair though, content marketing and a good CRM are there to bring them, to you.Read more
When we talk about website creation, we now must take into account smart phones, tablets and all nomadic ways to navigate on the web. We can then construct either “Responsive” or “Adaptive” websites. But the two terms are not synonymous, and are in fact, totally different conceptions of mobility.Read more