New series of Exo B2B videos this spring

9 March 2017 by    Alain Thériault

This spring, we’re launching a new series of Exo B2B videos about two strong marketing trends:  The use of data, and artificial intelligence (AI).

Data

Whether we’re talking about automation, “predictive marketing”, ABM, machine intelligence, or “chat bots”, at their most basic level, they’re all data manipulation and management for marketing purposes.

In order to help our audiences better understand the effects of these new technologies on their marketing and sales (and consequently, on their turnover), Exo met with companies on the front end of these technological movements. We spoke with experts who have a vision of where these trends will lead us.

Visionaries

These Exo B2B videos were filmed mostly on the premises of Barista/On en s’en food, our partners in this adventure. The series gave me the privilege of meeting and interviewing entrepreneurs, visionaries, and great managers, with a passion for data-driven marketing!

My guests will be

  • Laurent Maisonnave from Seevibes with whom I’ll discuss the impact of data on advertising purchases, and how we’re increasingly measuring their effectiveness.
  • Claude G. Théoret from Nexalogy who’ll share some insights on Big Data and its impact on the business world.
  • Chrystian Guy from Cakemail in a conversation about the rebirth of e-mail via automation and data
  • Sébastien Provencher from Element AI, a laboratory that helps companies transition to AI. Sébastien, a serial entrepreneur, is preparing a major conference on Artificial Intelligence and Marketing in April. I’ll try to scoop some content from his upcoming presentation.

Surprises

I have a few surprises up my sleeve that I’ll reveal once I get confirmations…Stay tuned.

Exo continues to explore new territories in B2B marketing and this is just the beginning. ExoLab is preparing something for the fall ….

See you soon!

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About Alain Thériault

If a man does not walk at the same pace as his companions, it may be that he does not hear the same drum. Let him follow the music he hears! A former College dropout, Alain has that out-of-the-box thinking that enables him to come up with creative solutions. He went back to school to study guidance counseling and after a few years of work in the field, went back again, to earn an MBA. A bachelor of Education and an MBA in marketing is not exactly your typical learning path! Yet, that odd match was exactly what allowed him to become the General Manager of the University of Montreal's entrepreneurship center. Being… Read more

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