Paul PinardDigital Marketing Specialist
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”
– Winston Churchill
Graduated with a Master’s degree in strategic management from La Sorbonne University in Paris in 2014, I am always on the lookout for the latest trends and innovations in digital marketing, and in tech and entrepreneurship in general.
In my previous professional experiences between Paris, London and Montreal, I have used numerous monitoring, analysis and evaluation tools to measure and improve the digital impact of clients’ brands and products, notably for international clients such as Moët Hennessy, Barclays and Unilever.
Since I joined Exo B2B multidisciplinary team in January 2017, I have been actively involved in numerous digital marketing projects for the agency’s B2B clients, from social media management to the optimisation of online marketing campaigns.