Following our study about the marketing actions of B2B companies in Québec, we illustrated the results to summerize them and put the focus on the main points of the study. (French only)Download
Exo B2B offers visitors of its Web site various publications. We hope that reading them will provide answers to your questions about marketing in the B2B sector. If you wish to pursue your reflection on one of these topics, we invite you to contact our team of experts.
ExoLab Research Report
Results of two studies on key marketing and sales business B2B market activities in Quebec. It was conducted by ExoLab in 2012 with 225 companies in three sectors: manufacturing, construction and communication.Download
To attract new clients, Exo B2B offers a “Simple Guide to Building Online.” This is a clear and concise way to answer any questions you might have concerning your website, pay per clicks, search engine optimization (referencing) and lastly, your presence in social networks.Download
Exo B2B offers a simple guide. It presents 5 basic concepts in marketing. For each of these concepts, a question is asked and a walk through is provided to guide you in the development of your marketing strategy.Download
In our current high-competitive market reality, continuous innovation and regular solid product launches have become the two deciding factors that assure the survival of B2B businesses. Those two factors account for loyalization of customers, they allow you to acquire new clients, and ideally they create barriers to entry that make your product as difficult to copy as possible from a technological, design, and functional point of view.Download