The 10 benefits of marketing outsourcing

9 November 2017 by    Clothilde Eito

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages!

In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue to grow in the coming years.

The growth of this trend can be explained by:

  • The need for a new and external point of view
  • High flexibility
  • Economies of scale
  • Quality of work

At Exo B2B, we offer B2B marketing outsourcing services. Whether complete or partial, marketing outsourcing will act as a resource provider for your marketing activities.

We work directly with your internal teams and are totally “anchored” in your marketing realities.

We’ve been offering marketing outsourcing solutions since 2002 and we adapt to all sectors of activity (B2B and B2B2C)

Have you thought about outsourcing your marketing department? Not decided yet? This post gives you the 10 benefits of outsourcing marketing!

Why choose marketing outsourcing?

1- Keep informed of marketing change

Marketing and new technologies are constantly changing and evolving, which is why it’s important to be on the lookout for changes. It’s difficult for a company to stay on top of the latest marketing trends while staying focused on business development.

2- Team skills and versatility

It’s well known that you can’t just improvise marketing and communications! Indeed, it requires various skills to create and implement their strategies.

A complete marketing department should be comprised of several profiles such as:

  • Strategists and Account Managers (Planning, project management)
  • Developers / programmers (for the technical part)
  • Designers / graphic designers (for visuals, print material, the front end of a website …)
  • A content creator / editor
  • A community manager

Do you have all these people internally? Even if your employees are very competent in their field it’s always more productive to be dedicated to a more restrained number of tasks to ensure the quality of the work!

3- Save on marketing equipment

After the skills, marketing equipment … For graphic design, web development or even email marketing, it’s essential to be properly equipped. This involves the acquisition of expensive tools such as:

  • Graphic design software
  • Development Software (IDE)
  • Email marketing platform

In addition to your internal resources, the purchase of such software can quickly become a significant cost in your marketing budget. By outsourcing your marketing activities, you won’t need to worry about this part, as your provider will take care of it for you.

4- Get a head start

Your closest competitor has been using the same marketing practices for the last 10 years and they are starting to run out of steam! It’s time to position yourself as an innovative company that’s active and aware of best marketing practices. By the way, do you know what those are? We do!

5- Improve your sales

You’ll be able to focus more on business development and “direct” sales as your marketing firm takes care of generating qualified leads with marketing campaigns.

6- Qualify your leads!

Your agency provides you qualified leads from landing page forms, Adwords campaigns, marketing emails … Your only “job” is to investigate them! Marketing campaigns lose steam if acquired leads are not processed and qualified!

7- Open to new markets!

Marketing has no geographical limits! With Adwords campaigns and social ads you can reach new territories and new targets. However, creating paid advertising campaigns requires some skill and knowledge of these media. It can’t be improvised, so surround yourself with good people!

8- Test new tools

Marketing agencies are on the lookout for the latest trends in tools and new technologies. It’s worthwhile to test some and then evaluate the added value: what it brings you and saves you (visibility, notoriety, cost). It’s never bad to want to try new tools. On the contrary!

 9- Acheive economies of scale

Consider how much time and money you can save, compared to hiring, training, renting office space, computers, providing employee benefits, and more. Marketing outsourcing is your solution!

10- Choose an experienced agency

We often say it, but it’s worth repeating: B2B and B2C are two very different worlds. Choosing a company that specializes in your field is a priority.

At Exo B2B, we’ve specialized in B2B marketing since 2002 and our marketing team is passionate and efficient. We adapt to your needs and we support you in all your marketing projects on a daily basis.

Contact us, and let’s talk about it!

 

About Clothilde Eito

Success is a path that patience and work make accessible Graduated with a master’s degree in digital strategy and e-business from Weller International Business School in Bordeaux, I am passionate about interactive media and new technologies. In my previous professional years, I had the opportunity to improve my knowledge in digital strategies mainly by working for web agencies In France and Canada. I've been interested in many sectors of activity such as aeronautics, the hospitality industry or in distilled spirits. At Exo B2B, I am involved in marketing strategies, content development and I manage some of our client's social media communities. Read more

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