Since 2002, and throughout more than 1,500 projects, Exo continues to support companies in their growth with innovative strategies and customized, high-performance tools. Business to business (B2B) marketing is very different from business to consumer (B2C) marketing. The purchase process is much more complex, time-consuming and carefully thought out. The success factors in B2B marketing are therefore quite different from those in B2C. The best guarantee of success in B2B marketing is to apply a B2B marketing process, rather than simply try to adapt from B2C marketing. For effective results, it is important to deal with specialists who understand your business background.
INTEGRATED MARKETING IS OUR APPROACH
We integrate strategic marketing disciplines, related services, technology and the use of online and offline communication and distribution channels to support the sales force. Our team has cumulative experience in both digital and traditional marketing because they go hand in hand.
We analyze the different market segments, trends, competitors and customers, sales and communication channels, the company’s capabilities and, the reality in which it operates. In short, we take everything into account when we work. We strive to cover all your dimensions, from strategy to execution.
WE ARE NOT AT THE SERVICE OF OUR TOOLS, WE PUT THE TOOLS AT YOUR SERVICE
A good strategy is the result of data derived through a rigorous methodology and a choice of precise and objective tools. Whether it’s for customer relationships using CRM (Microsoft Dynamics, SugarCRM, Salesforce, Zoho…), marketing automation (Marketo, Hubspot…), monitoring and distribution tools (Hootsuite, Buffer …) or, digital content creation tools (WordPress, Facebook, Twitter, LinkedIn, etc.), Exo B2B is committed to choosing the tools best suited to your needs and your reality.
WE ARE IMPARTIAL
EXO B2B is not affiliated with solution providers or developers involved in marketing and business development. With no products or services to resell, Exo B2B enjoys total freedom with regard to the choice of solutions for its customers and considers only effectiveness and relevance as selection criteria.