Strategic and creative digital B2B marketing agency
We work with you to develop a B2B approach capable of generating qualified leads and supporting the purchasing decision.
Explore our guide to B2B marketingWe do strategic, creative, data-driven B2B marketing, and that’s not just a slogan, it’s in our DNA.
To this end, ExoB2B understands business-to-business markets and guides decisions with clear strategies.
Since 2002, ExoB2B has been helping companies define their B2B marketing strategy, bring their offerings to market, create content, and develop their digital performance. Today, that means one thing: generating qualified leads and helping you get chosen.
B2B MARKETING AGENCY IN MONTREAL & ON THE SOUTH SHORE
SERVING LARGE COMPANIES AND SMALL BUSINESSES
We are a specialized B2B marketing agency dedicated to companies that sell to other organizations. Based on Montreal’s South Shore, we support SMEs and large organizations in Quebec, across Canada, and internationally.
In doing so, we clarify your positioning and bring you to market with precision. We then activate strategy, content, data, and AI to move from planning to execution.
OUR AGILITY
IS TECHNOLOGICAL
BUT OUR HEART
IS STRATEGIC
Our approach is built on a comprehensive B2B marketing strategy. It brings together brand positioning, content strategy, a rigorous go-to-market approach, and B2B branding designed for long-term impact.
In addition, we leverage data, artificial intelligence, and dashboards to inform every decision. This is how we help organizations grow accurately and generate sustainable qualified leads. Learn more about B2B marketing.
B2B Marketing Strategies
B2B go-to-market
B2B content marketing
Everything you need to succeed in B2B marketing
Understand, guide, position
Indeed, B2B marketing strategy is more than a plan. It is a clear-eyed view of your markets, a deep understanding of your customers, and the ability to align your brand with their real needs.
Moreover, every recommendation is grounded in data and artificial intelligence and, above all, in a nuanced and deeply human understanding of what drives decision-making. It sets a clear direction for every action to come.
Turn strategy into brand valueTransforming strategy into concrete requests
B2B marketing is what fills the pipeline.
It’s the moment when strategy becomes visible, measurable, and focused on real results.
At ExoB2B, we deploy B2B websites, digital campaigns, automation, and tools such as LinkedIn Sales Navigator to generate qualified leads and support your sales teams.
Using data and AI, we target the right accounts at the right time to accelerate conversion and turn interest into opportunities.
Deploy your marketing with usCreate content that generates leads
B2B content marketing isn’t just about informing.
It should support lead generation and help your prospects move toward a decision.
At ExoB2B, every piece of content is designed to attract the right accounts, fuel relevant conversations, and make a tangible contribution to your pipeline.
Guided by data and artificial intelligence, we produce content that supports your sales teams and accelerates decision-making.
Develop your content with usSTRATEGIES THAT LIVE,
BRANDS THAT DELIVER
Nado – From industrial expertise to a confident positioning.
We supported NADO, a Canadian manufacturer specializing in precision metal parts, in a strategic effort to translate more than 60 years of expertise into a clear and structured positioning.
A turnkey mandate: positioning, strategic signature, brand architecture, and complete website redesign.
LaFlesche – From technical capability to credibility with clients
We supported LaFlesche, a manufacturer specializing in plastic injection molding and CNC machining for the MedTech, aerospace, and defense sectors, in a complete strategic repositioning and the structuring of a digital ecosystem geared toward generating demand.
Nespresso Canada Pro – From coffee at the office to the coffee experience at work.
To better understand the needs of Canadian SMEs, ExoB2B conducted a series of interviews and mapped the B2B customer journey using the Buyer Persona Institute methodology. These insights gave rise to an experience-focused content strategy, which now fuels social selling and strengthens the brand’s position in the office market.
Fordia – Seeing clearly for better positioning.
For Fordia, a specialist in drilling tools, we conducted comprehensive marketing research combining web ecosystem analysis, quantitative surveys, and strategic positioning. The results provided a clear picture of their brand perception and the growth levers to activate.
Why choose ExoB2B
as your B2B marketing agency?
Because we are a 100% B2B marketing agency. Since 2002, we have helped technology, industrial, manufacturing and service companies make better marketing decisions. Our rigorous approach turns strategy into concrete, measurable decisions at every stage of the journey.
In increasingly complex B2B markets, marketing decisions can no longer be made in silos. ExoB2B structures marketing decisions to break down silos and prioritize the levers that truly drive impact, as explained in our B2B marketing guide.
Our strength lies in a data and AI-driven methodology. It clarifies your positioning and optimizes every digital action. As a result, we orchestrate only the levers that genuinely support your growth and the long-term value of your brand.
Blog and resources
B2B marketing blog in 2026: building trust, establishing authority
B2B website role: the new purpose of B2B websites and blogs
B2B content visibility: the strategic challenge that too many companies underestimate
LinkedIn B2B Company Page: The Editorial Strategy That Works in 2026
ExoB2B supports Omnitrans in structuring its lead generation
ExoB2B supports Omnitrans, an established player in transportation and logistics in North America, offering integrated brokerage and specialized delivery solutions.
In an environment where pressure on marketing performance is very real, the mandate was not to “do more marketing,” but to structure a clear, testable approach geared toward generating concrete leads.
A structured and measurable approach.
Our intervention was based on a rigorous logic:
- Implementation of a proof of concept to validate the approach
- Development of two distinct campaigns
- Creation of dedicated landing pages aligned with each value proposition
- Continuous monitoring and adjustments to ensure the actual quality of the sales leads generated
The objective was not volume, but relevance and alignment with B2B sales cycles.
Initial results
In just one month, more than 19 qualified sales leads were generated. This mandate illustrates a belief that guides our approach: in B2B marketing, performance is based first and foremost on strategic structuring, the ability to test quickly, and continuous adjustment based on data.
One step closer to the future of search engine optimization
SEO is no longer just about keywords: it’s now about being understood by artificial intelligence, search engines, and voice.
With our new augmented SEO service, ExoB2B is taking B2B SEO to a whole new level. We combine traditional SEO, voice search, georeferencing, and artificial intelligence to optimize our clients’ visibility on Google, Bing, voice search, and intelligent agents.
ExoB2B breaks new ground with IPS
We are proud to announce the arrival of our first American client, IPS (Integrated Power Services), a major player in the industrial services sector specializing in electrical, mechanical, and power management systems.
With over 100 locations in North America, Europe, and the Caribbean, and more than 1,000 employees, IPS has chosen ExoB2B to develop its brand awareness and accelerate lead generation in the Canadian market.
