3 tools to optimize the broadcast on social media and improve commitment in B2B

Collaboration – May 12, 2015

We often say on this blog that broadcasting is at the core of inbound marketing strategy. Your content is useful, primarily if it is shared and, sharing is done mainly by social media. They can amplify the impact of the content you worked so hard to create.

Twitter, Facebook, LinkedIn, Pinterest, Instagram; sharing on so many platforms can take considerable time and energy. We must of course, prioritize the most relevant networks but, the distribution still takes time and this time would best be spent interacting and working on community engagement.

Fortunately, there are many tools to make our job easier. We can, in a few clicks (or even less!), automate the distribution and therefore, save time to interact and start conversations.

Which tools can help you ?

  • Buffer : Plan your tweets and posts ahead of time? Easy, with Buffer, which allows you to set sharing time slots and then create a list of tweets to send at these set times. Even better, Buffer integrates with your browser and allows you to add a message to be broadcast at the end, with just a few clicks.
  • Hootsuite : It’s the reference and one of the first tools for social networks. It combines previous content, monitoring and sharing. If it’s not the most intuitive, it helps to plan ahead of numerous publications on various social networks and accounts.
  • Edgar : This is the latest, and this is the tool that, to date, best automates distribution. Add your advance messages (depending on the relevant categories), create a publication schedule, and Edgar does the rest. The more content you have, the less it will share the same content. We can therefore focus on the interactions and engagement, Edgar takes care of the broadcasting. Frighteningly efficient!

Of course, it’s important to measure and analyze the results to optimize the distribution in terms of time, content type, etc. But a good, well set up tool, will save you time to do what is important, exchange and interact.

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