5 Content Marketing Lessons from Gene Simmons of KISS

Collaboration – June 13, 2012

I recently came across Marketo’s blog and had the pleasure of reading Jason Miller’s excellent article entitled “5 Content Marketing Lessons from Gene Simmons of KISS.” Immediately, I felt Exo Marketing Integrated B2B and Gene Simmons from KISS had something in common. Of course I’m not talking about the makeup, pyrotechnic effects or music! What I realized is that we both share a mutual agreement regarding the five lessons of content marketing expressed by Gene Simmons.

First, in B2B market research and the definition of an offer, it’s important for the content and the message to be adapted to the prospect’s vocabulary and structured via the channels that they use. Once they’ve been contacted, these prospects will be engaged in an information process that may turn them into “fans.” If these readers like what they read, they will be more likely to solicit your products and services because your product is the answer to their needs. Obviously, you cannot offer market solutions for everyone nor can you answer everyone’s needs. This could be bad, but for the most part is quite good as you will have clients whose needs are answered by your offer and for whom it has value… for life! If you go and read Miller’s article, you will easily understand how every lesson coming from “The Demon” can relate to B2B marketing.

Sources
Marketo’s article
5 Content Marketing Lessons from Gene Simmons of KISS
KISS logo
https://upload.wikimedia.org/wikipedia/commons/thumb/c/c4/Kiss_Logo.svg/197px-Kiss_Logo.svg.png 
KISS
https://en.wikipedia.org/wiki/Kiss_(band)
Gene Simmons 
https://upload.wikimedia.org/wikipedia/commons/9/97/Gene_Simmons_in_Boston.jpg
Subscribe to our Newsletter

Blog Archive

More articles that might interest you?

B2B Marketing Outsourcing

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has… Read More...

LinkedIn

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

As we know, the pandemic has increased the use of social networks and the Internet. A 43% increase over the… Read More...

B2B Marketing

Don’t Kill your B2B Marketing

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. Let's… Read More...