Use of social networks in B2B marketing (2) The buying cycle!

I mentioned LinkedIn 1 month ago in a blog post. It answered the pressing question of 2020-2021: what do I do with LinkedIn for my business development? I would like to discuss in this post, the importance of social networks in the B2B buying cycle. When we look at this graph from Hootsuite,…. Read More...

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

As we know, the pandemic has increased the use of social networks and the Internet. A 43% increase over the last year certainly has an impact on business. The information overload generated by the use of social networks has reached a staggering level. To the point of becoming handicapping for companies in certain…. Read More...

The human side of sales-marketing alignment

For most companies, the pandemic has increased the "pressure" on sales and marketing. Their routines have been called into question. Both functions have been "forced" to work together more than ever. With the lack of face-to-face contact, the human aspect of alignment is even more important than before. And this, beyond the technical…. Read More...

How do you add “lives” to your content arsenal?

At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is no longer able to have!  Selling is a…. Read More...

Production-Marketing-Sales: Alignment 4.0

The (often) missing link in Industry 4.0 Let's start by talking about marketing-sales alignment. Why is alignment so critical? On the one hand, the average buyer is now digital; connected to his community and with almost unlimited access to all the information necessary to have full control over their purchase decision. On the…. Read More...
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B2B Martech: take your time, but hurry up!

AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors. But what about Quebec B2B small to medium-sized…. Read More...

B2B sales – alignment to the rescue!

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so. There are now so many ways for B2B customers to educate…. Read More...

4 actions to improve your B2B customer’s experience

Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's journey! So, this week, I'll talk about 4…. Read More...