Raise the power of your brand

Author: Claude Malaison

Stratège Web chez ExoB2B, Claude Malaison est spécialiste du marketing de contenu B2B. Il conseille et agit sur la stratégie de contenu, le blogue B2B, les contenus riches, le SEO–GEO–IA ainsi que la distribution et l’amplification de contenus pour aider les organisations à mieux rejoindre et influencer leurs décideurs.

B2B agentic AI: The battle for visibility is becoming a battle for selection

Tomorrow, a plant manager will ask an intelligent agent to identify three suppliers capable of automating a food production line in Quebec. The agent will compare areas of expertise, summarize certifications, and analyze use cases published online. Then, it will recommend specific companies before a…. Read More
Published by : , on May 26th, 2026.
Categories : Artificial Intelligence, B2B Marketing, IA agentique, Intelligence artificielle, Marketing B2B -
B2B SEO Visibility and AI

B2B SEO Visibility and AI: Why Your Content Performs Well Without Generating Clicks

Over the past few months, a question regarding B2B SEO visibility and AI has come up frequently among our clients: “Why does our content seem to be performing less well… even though we’re doing everything ‘by the book’?” The rankings are still there. SEO is…. Read More
Published by : , on April 29th, 2026.
Categories : Artificial Intelligence, B2B Marketing, Marketing B2B -, SEO, GEO, AI, Visibilité B2B
B2B Marketing Metrics

B2B Marketing Metrics: Why Your Data Complicates Decision-Making

B2B marketing metrics are everywhere in your dashboards. You open your CRM, review your newsletter reports, and then examine your LinkedIn campaigns. The numbers are right there. Yet when it comes time to make a decision, whether to invest more, reallocate a budget, or halt…. Read More
Published by : , on February 27th, 2026.
Categories : Analyse des données -, B2B Marketing, Marketing B2B -, Marketing numérique et stratégique -, Web Analytics

B2B marketing blog in 2026: building trust, establishing authority

For more than twenty years, I have watched marketing practices evolve, transform, and sometimes lose momentum. Yet if there is one tool that has survived every wave, it is the blog. I started mine in 2006. ExoB2B’s was created in 2009. Professionally, the more I…. Read More
Published by : , on February 17th, 2026.
Categories : Blogging, Blogue, Content Marketing, Leadership éclairé -, Marketing de contenu, Thought Leadership
B2B content visibility

B2B content visibility: the strategic challenge that too many companies underestimate

B2B content visibility is no longer guaranteed by quality alone. A piece of content can be rigorous, relevant, and perfectly aligned with a strategy… without ever producing any real impact. The reason is simple: it is neither seen, nor understood, nor integrated into decision-makers’ thinking.…. Read More
Published by : , on January 20th, 2026.
Categories : Marketing de contenu, Visibilité B2B
Your B2B website

Rethinking your B2B website: here are 9 essential levers for 2026

Your B2B website is not a showcase: it is a strategic lever that influences your visibility, credibility, and sales leads. To fully play this role, it must evolve with your markets and objectives, but also with technology. By 2026, your B2B website must be clear,…. Read More
Published by : , on November 24th, 2025.
Categories : Artificial Intelligence, B2B website, Intelligence artificielle, Référencement – SEO, Sites Web B2B -
B2B newsletter

The B2B newsletter: a strategic marketing tool in the age of AI

By 2025, the inbox has become a battlefield. Automations, alerts, and promotional messages pile up at a frantic pace. Yet, amid this digital noise, the B2B newsletter holds a rare privilege: it remains a chosen channel. It speaks to readers who have given you permission.…. Read More
Published by : , on October 27th, 2025.
Categories : B2B Marketing, B2B Newsletter, Infolettre B2B -, Intelligence artificielle, Marketing de contenu
B2B online search

B2B online search: from attention to intent in the age of AI

Just a few years ago, B2B online search was like a well-organized catalog: you entered a keyword and Google presented the options. Today, that catalog no longer exists. Instead, artificial intelligence synthesizes, reformulates, and chooses for you. And if you want your customers to still…. Read More
Published by : , on September 19th, 2025.
Categories : Artificial Intelligence, B2B Marketing, B2B online search, Intelligence artificielle, Intent Marketing, Marketing Research, Référencement – SEO, SEO
Infolettre LinkedIn