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Exo Bloggers

Lynda St-Arneault
- President
Alain Thériault
- Associate
Anne-Clotilde Charton
Jean Gougeon
- Web UX / UI, front-end dev
Vincent Cloutier-Naud
Aurèle Zannou
- Full stack web developer
Claude Malaison
David Lepage
David Lepage
Exo - Collaborator

The Exo B2B blog has been running non-stop since 2009 ! That means over 400 100% B2B blog posts on topics such as strategic marketing planning, sales, content marketing and inbound marketing, web strategy, web design and development, CRM, marketing automation, social media and more…    

 Claude Malaison

Content Marketing Strategies: the Blog is More Relevant Than Ever

Eleven years ago, I was involved in writing a book entitled “Why blog in a business context” and what we found out then still applies today. A blog is always…

Read more 3 May 2018
 Alain Thériault

Production-Marketing-Sales: Alignment 4.0

The (often) missing link in Industry 4.0 Let’s start by talking about marketing-sales alignment. Why is alignment so critical? On the one hand, the average buyer is now digital; connected…

Read more 5 April 2018
 Claude Malaison

Blockchain, chatbots & AI : we aren’t (quite) there yet

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the…

Read more 29 March 2018
 Lynda St-Arneault

Elka Suspension completes a successful digital transformation with Exo B2B

To adapt to a changing industry, Elka Suspension, a manufacturing company in Boucherville, collaborated with Exo B2B to transform its business model and embrace the digital age. The results went…

Read more 20 March 2018
 Claude Malaison

Marketing influencers: our 2018 Top 30

We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm,…

Read more 8 March 2018
 Anne-Clotilde Charton

The right ingredients for an effective marketing automation

In the fantastic world of marketing, the heavy trend that has been imposed in recent years is undoubtedly marketing automation! Whether you’re talking about customer experience, digital marketing and many…

Read more 23 February 2018
 Claude Malaison

B2B Marketing Conferences: what the schedules tell us about the trends

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing…

Read more 22 February 2018
 David Lepage

How will your B2B company react to a financial crisis?

It happened on February 5th: a sudden, somewhat unexpected market correction. The Dow Jones registered its worst one-day loss in history while experts and analysts tried to reassure investors. Then…

Read more 12 February 2018
 Alain Thériault

B2B Martech: take your time, but hurry up!

AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle…

Read more 12 December 2017
 Clothilde Eito

Role and challenges of B2B branding

How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of Branding comes up more and…

Read more 23 November 2017
 Alain Thériault

B2B sales – alignment to the rescue!

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules…

Read more 16 November 2017
 Clothilde Eito

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the…

Read more 9 November 2017
 Alain Thériault

4 actions to improve your B2B customer’s experience

Last week, I talked about how focusing more strongly on the B2B customer’s experience increases your customer retention. Creating a new customer is so much more expensive than retaining an…

Read more 2 November 2017
 Alain Thériault

Improving the customer experience in B2B

There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary…

Read more 26 October 2017
 Claude Malaison

Don’t count on “fake followers”

Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant…

Read more 19 October 2017
 Claude Malaison

Can you spend 4 minutes reading this post?

The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers. We’ve been blogging since 2009 and in these immemorial…

Read more 12 October 2017
 Clothilde Eito

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I…

Read more 5 October 2017
 Lynda St-Arneault


According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. We believe that in the next 12 months this number will climb to 73%.…

Read more 27 September 2017
 Lynda St-Arneault

When in the face of change – grow or decay

Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations. Change is inherent to the…

Read more 26 September 2017
 Marc Ruel

B2B content marketing sans budget or bandwidth – hmm!

You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted.  Oh, and why not do an overhaul of company…

Read more 19 September 2017


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