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Exo Bloggers

Lynda St-Arneault
- President
Alain Thériault
- Associate
Jean Gougeon
- Web UX / UI, front-end dev
David Lepage
David Lepage
Vincent Cloutier-Naud
Aurèle Zannou
- Full stack web developer
Claude Malaison
Exo - Collaborator

The Exo B2B blog has been running non-stop since 2009 ! That means over 400 100% B2B blog posts on topics such as strategic marketing planning, sales, content marketing and inbound marketing, web strategy, web design and development, CRM, marketing automation, social media and more…    

 Lynda St-Arneault

New technology, new product, new market… Which marketing strategy should be adopted?

Today we are launching new products in environments that change at full speed. Whether it’s technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and…

Read more 22 November 2018
 Vincent Cloutier-Naud

Why do Quantitative or Qualitative Marketing Research in B2B?

The result of the U.S elections in 2016 and, closer to home, the recent Quebec elections, have caused the predictions of several polls to be wrong. Large polling firms predicted…

Read more 22 November 2018
 Claude Malaison

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of…

Read more 5 June 2018
 Claude Malaison

Authentic B2B content marketing in an era of post-truths and false news

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white…

Read more 16 May 2018
 Claude Malaison

Content Marketing Strategies: the Blog is More Relevant Than Ever

Eleven years ago, I was involved in writing a book entitled “Why blog in a business context” and what we found out then still applies today. A blog is always…

Read more 3 May 2018
 Alain Thériault

Production-Marketing-Sales: Alignment 4.0

The (often) missing link in Industry 4.0 Let’s start by talking about marketing-sales alignment. Why is alignment so critical? On the one hand, the average buyer is now digital; connected…

Read more 5 April 2018
 Claude Malaison

Blockchain, chatbots & AI : we aren’t (quite) there yet

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the…

Read more 29 March 2018
 Lynda St-Arneault

Elka Suspension completes a successful digital transformation with Exo B2B

To adapt to a changing industry, Elka Suspension, a manufacturing company in Boucherville, collaborated with Exo B2B to transform its business model and embrace the digital age. The results went…

Read more 20 March 2018
 Claude Malaison

Marketing influencers: our 2018 Top 30

We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm,…

Read more 8 March 2018
 Anne-Clotilde Charton

The right ingredients for an effective marketing automation

In the fantastic world of marketing, the heavy trend that has been imposed in recent years is undoubtedly marketing automation! Whether you’re talking about customer experience, digital marketing and many…

Read more 23 February 2018
 Claude Malaison

B2B Marketing Conferences: what the schedules tell us about the trends

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing…

Read more 22 February 2018
 David Lepage

How will your B2B company react to a financial crisis?

It happened on February 5th: a sudden, somewhat unexpected market correction. The Dow Jones registered its worst one-day loss in history while experts and analysts tried to reassure investors. Then…

Read more 12 February 2018
 Alain Thériault

B2B Martech: take your time, but hurry up!

AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle…

Read more 12 December 2017
 Clothilde Eito

Role and challenges of B2B branding

How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of Branding comes up more and…

Read more 23 November 2017
 Alain Thériault

B2B sales – alignment to the rescue!

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules…

Read more 16 November 2017
 Clothilde Eito

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the…

Read more 9 November 2017
 Alain Thériault

4 actions to improve your B2B customer’s experience

Last week, I talked about how focusing more strongly on the B2B customer’s experience increases your customer retention. Creating a new customer is so much more expensive than retaining an…

Read more 2 November 2017
 Alain Thériault

Improving the customer experience in B2B

There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary…

Read more 26 October 2017
 Claude Malaison

Don’t count on “fake followers”

Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant…

Read more 19 October 2017
 Claude Malaison

Can you spend 4 minutes reading this post?

The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers. We’ve been blogging since 2009 and in these immemorial…

Read more 12 October 2017


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