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Exo Bloggers

Lynda St-Arneault
- President
Alain Thériault
- Associate
Anne-Clotilde Charton
Jean Gougeon
- Web UX / UI, front-end dev
Vincent Cloutier-Naud
Marc Ruel
Aurèle Zannou
- Full stack web developer
Claude Malaison
Clothilde Eito
- Digital Marketing Specialist
Exo - Collabotor

The Exo B2B blog has been running non-stop since 2009 ! That means over 400 100% B2B blog posts on topics such as strategic marketing planning, sales, content marketing and inbound marketing, web strategy, web design and development, CRM, marketing automation, social media and more…  

 Alain Thériault

B2B Martech: take your time, but hurry up!

AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle…

Read more 12 December 2017
 Clothilde Eito

Role and challenges of B2B branding

How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of Branding comes up more and…

Read more 23 November 2017
 Alain Thériault

B2B sales – alignment to the rescue!

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules…

Read more 16 November 2017
 Clothilde Eito

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the…

Read more 9 November 2017
 Alain Thériault

4 actions to improve your B2B customer’s experience

Last week, I talked about how focusing more strongly on the B2B customer’s experience increases your customer retention. Creating a new customer is so much more expensive than retaining an…

Read more 2 November 2017
 Alain Thériault

Improving the customer experience in B2B

There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary…

Read more 26 October 2017
 Claude Malaison

Don’t count on “fake followers”

Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant…

Read more 19 October 2017
 Claude Malaison

Can you spend 4 minutes reading this post?

The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers. We’ve been blogging since 2009 and in these immemorial…

Read more 12 October 2017
 Clothilde Eito

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I…

Read more 5 October 2017
 Lynda St-Arneault


According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. We believe that in the next 12 months this number will climb to 73%.…

Read more 27 September 2017
 Lynda St-Arneault

When in the face of change – grow or decay

Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations. Change is inherent to the…

Read more 26 September 2017
 Marc Ruel

B2B content marketing sans budget or bandwidth – hmm!

You’ve heard a lot about B2B content marketing. You’ve read that it has to be researched, strategized, developed, optimized and promoted.  Oh, and why not do an overhaul of company…

Read more 19 September 2017
 Clothilde Eito

Why should I use webinars in my B2B strategy?

Social media, email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these  for a while now! That’s why…

Read more 24 August 2017
 Aurèle Zannou

How to choose a WordPress theme

WordPress is the most widely-used CMS (Content Management System) on the Web. It holds 59% market share. Its success can be attributed to its ease of use, its large community…

Read more 15 August 2017
 Clothilde Eito

Your emails aren’t spam

As you know, email campaigns are essential to your B2B marketing strategy. As we often repeat here at Exo,  Emails are fundamentally important for B2B lead generation, and getting the…

Read more 20 July 2017
 Clothilde Eito

Why include Instagram stories in your B2B marketing strategy?

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its…

Read more 12 July 2017
 Clothilde Eito

How to build an editorial line

Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer. That’s why it’s essential to define an editorial strategy.…

Read more 28 June 2017
 Anne-Clotilde Charton

C28: the right to legal action suspended but fines still possible!

On June 7, 2017 the story of Bill C-28 went through another plot twist. On that date, the government suspended the private right of action provisions under Canada’s anti-spam law.…

Read more 22 June 2017
 Alain Thériault

Understanding the impact of data mining and artificial intelligence on data analysis

Alain Thériault speaks with Claude Théoret, CEO and founder of Nexalogy. Nexalogy is a tool for extracting and analyzing data from social networks. Nexalogy doesn’t just provide monitoring (analysis of…

Read more 15 June 2017
 Alain Thériault

Make memorable content, or keep wasting your money

Every year, 50B$ is spent on unused content according to Yoav Schwartz the CEO of Uberflip. And according to CEB, 84% of marketers intend to spend more on content than…

Read more 7 June 2017


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