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Exo Bloggers

Lynda St-Arneault
- President
Alain Thériault
- Associate
Anne-Clotilde Charton
Jean Gougeon
- Web UX / UI, front-end dev
Vincent Cloutier-Naud
Marc Ruel
Aurèle Zannou
- Full stack web developer
Claude Malaison
Clothilde Eito
- Digital Marketing Specialist
Exo - Collabotor

The Exo B2B blog has been running non-stop since 2009 ! That means over 400 100% B2B blog posts on topics such as strategic marketing planning, sales, content marketing and inbound marketing, web strategy, web design and development, CRM, marketing automation, social media and more…  


Are there several micro-organizations within your organization?

Our consulting assignments have made us aware that most companies usually have a dedicated and very creative sales team when it comes to approaching existing customers or canvassing new clients.…

Read more 24 February 2011

B2B Lead Generation: Outsourced gives 43% better results than In-House

Using outside professionals to help your company implement lead generation programs gives 43% better results than hiring your own lead generation person and it costs a lot less. Case closed!

Read more 16 February 2011
 Anne-Clotilde Charton

Marketing: The trump card of innovation

It could take the form of incremental innovation (the gradual enhancement of a product over time) or it could take the form of radical innovation (going from telephone to Internet),…

Read more 15 February 2011

Modern Marketing? What a misnomer!

This has been on all our minds here at Exo. Modern Marketing. What do you think that means? Well, just like most people, I bet you think that it means…

Read more 20 January 2011

B2B Green Marketing & Social Media

Carbon dioxide emissions from power plants burning fossil fuel for energy, carbon dioxide emissions from burning petrol for transportation, deforestation, the disappearance of coral reefs, floods, killer storms, the melting…

Read more 17 November 2010

Exo INTEGRATED Marketing would like to thank the industry

We still remember how things were, way back when in 2002, when we came out with our Integrated business model. Few people understood what that meant. We had to constantly…

Read more 4 November 2010

Green Marketing

I’m writing about green marketing this morning because of the incredible amount of traffic we get on our website regarding this subject. Yes, Exo Marketing can help any business with…

Read more 25 October 2010

QR Codes + Print Ads = Print 2.0

QR codes are cool. They can be scanned by a cell phone camera and contain info, links, etc…

Read more 18 October 2010
 Lynda St-Arneault

The symptoms of sick marketing

Most of us do our best to remain healthy. Some of us even go to great lengths to improve our physical condition.

Read more 12 October 2010

Weak Marketing

After 10 years of practice as a B2B marketing consultant, I’ve noticing a preoccupying situation within small and mid-sized B2B businesses (SMBs). This post will present an outline of that…

Read more 12 July 2010
 Lynda St-Arneault

To what extent should a Marketing Specialist be involvement with their client?

I’d like to address you, the B2B clients. You who hold marketing management positions at your businesses. And I’d like to speak to you, experts in Marketing. You who work…

Read more 23 June 2010

The STM: Masters of Greenwashing?

This is an issue that we've wanted to write about for a few years now. A stand must be made against the two dailies distributed in the Montreal Subway system,…

Read more 7 June 2010
 Lynda St-Arneault

B2B Marketing: Rethinking the Product and its Distribution

We have to stop hiding behind our cataclysmic piles of recycling in order to see further ahead, and above all to think differently. Triage centers are suffering a crisis, but…

Read more 26 May 2010


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