Category: Blogging

How do you increase B2B brand awareness so it pays off?

Published by : , on June 28th, 2019.
If you show your brand in a specialized trade show in your industry, will you get the reaction you want from the person you're trading with? If a client is looking for a solution to an important problem that he regularly experiences in the course of his work, will he think of you…. Read More...

ExoBlog’s 10th anniversary – An interview with Lynda St-Arneault

Published by : , on March 26th, 2019.
ExoB2B's blog celebrates its 10th anniversary. During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But beyond its informational aspect, ExoB2B's blog has also proven to be a powerful marketing tool and an effective lead generator. Lynda St-Arneault,…. Read More...

Content Marketing Strategies: the Blog is More Relevant Than Ever

Published by : , on May 3rd, 2018.
Eleven years ago, I was involved in writing a book entitled "Why blog in a business context" and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or B2C. And that's also why Exo B2B has…. Read More...