Don’t Kill your B2B Marketing

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. Let's try to find, in all this chaos, a time for opportunity. Let's stay active! Our decisions will have an impact on our entire ecosystem, starting with the people who make…. Read More...

Blockchain, chatbots & AI : we aren’t (quite) there yet

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018.…. Read More...

B2B sales – alignment to the rescue!

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so. There are now so many ways for B2B…. Read More...

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue…. Read More...

Exo B2B’s blog recognized in the United States

Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its blog! Here’s the article : "5 Brainy Blogs for the Curious B2B Marketer”. The two heads of the Academy are…. Read More...

Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas about what media to use…. Read More...

The difference between strategy and tactics in B2B marketing

This article is a modified republishing of Exo B2B's number 5 blog post of 2016 Let's start with strategy. The marketing strategy supports and helps achieve a good part of the corporate strategy. Whether it be internal, such as improving employer brand, or externally like deciding to conquer a new…. Read More...