5 profitable tricks to repurpose your content in B2B marketing

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year, every year, as a way  to reuse our best content. Our archives have a lot of useful and popular content. It would be a shame to…. Read More...

The marketing transformation goes through AI and “Martech” consolidation.

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of  chiefmatech.com. A sea of martech They are listed in six major categories of marketing or "martech" technologies: Advertising and…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of…. Read More...

LinkedIn: the numbers that talk to companies in B2B

Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic - The type of people who use Linkedin, e.g. gender, age, income, etc...Usage - How people access and use Linkedin.Engagement -…. Read More...

New CMI study: too much TOFU in B2B?

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing. :-) Published annually by the…. Read More...

Content Marketing: Success rests above all on relevance

Just a short blog inspired by Lynda St-Arneault's LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. As the content supply far exceeds demand…. Read More...

To finally get over with B2B influencers

We didn’t choose this title for nothing! It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. These three topics, and it's part of the problem, affect both the customer relationship in B2C, as well as inter-company in B2B and, if we push…. Read More...

Promoting your B2B content on social networks: get your $$$ ready

Back to the future in this short post... Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came across a post written by…. Read More...

Social media in B2B: from platforms to content… Ten years later.

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post, with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Almost ten years... It's an…. Read More...

Marketing Influencers: Our 2019 Top 30

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn't go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. These…. Read More...