Category: Content Marketing

12 differences between B2B and B2C marketing

Published by : , on June 13th, 2022.
Le marketing aux consommateurs ou aux entreprises, c’est du pareil au même? Si c’était le cas, l’achat d’un écumeur de métal en fusion serait tout aussi simple qu’une bouteille de shampoing, non? En quoi le marketing B2B est-il si différent du marketing B2C? Nous sommes conscients que nous revenons sur ce sujet qui…. Read More...

8 Practical Tips for Successful B2B Email Marketing

Published by : , on April 29th, 2021.
Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According to the study report "B2B Content Marketing 2020:…. Read More...

We must assert ourselves as Thought Leaders in B2B!

Published by : , on March 17th, 2021.
Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. The companies of the 21st century must assert their position of dominance on several main axes. In particular, as leaders of trusted products or services and as leaders in expertise…. Read More...

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

Published by : , on November 20th, 2020.
(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the Next Level” Testimonials Reading about another customer’s positive experience is likely to influence or motivate web visitors to continue their due diligence and investigation about your company, product or service. The testimonial must…. Read More...

Don’t forget the importance of B2B brand strategy

Published by : , on September 9th, 2020.
During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation  for several years. The current crisis is pushing us to create more (somewhat ironic) in response to…. Read More...

How do you add “lives” to your content arsenal?

Published by : , on August 20th, 2020.
At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is no longer able to have!  Selling is a…. Read More...

The marketing transformation goes through AI and “Martech” consolidation.

Published by : , on January 29th, 2020.
This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of  chiefmatech.com. A sea of martech They are listed in six major categories of marketing or "martech" technologies: Advertising and promotionContent and experienceSocial…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Published by : , on December 19th, 2019.
Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of us has identified…. Read More...