We must assert ourselves as Thought Leaders in B2B!

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. The companies of the 21st century must assert their position of dominance on several main axes. In particular, as leaders of trusted products or services and as leaders in expertise…. Read More...

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the Next Level” Testimonials Reading about another customer’s positive experience is likely to influence or motivate web visitors to continue their due diligence and investigation about your company, product or service. The testimonial must…. Read More...

Don’t forget the importance of B2B brand strategy

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation  for several years. The current crisis is pushing us to create more (somewhat ironic) in response to…. Read More...

How do you add “lives” to your content arsenal?

At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is no longer able to have!  Selling is a…. Read More...

The marketing transformation goes through AI and “Martech” consolidation.

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of  chiefmatech.com. A sea of martech They are listed in six major categories of marketing or "martech" technologies: Advertising and promotionContent and experienceSocial…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of us has identified…. Read More...

LinkedIn: the numbers that talk to companies in B2B

Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic - The type of people who use Linkedin, e.g. gender, age, income, etc...Usage - How people access and use Linkedin.Engagement - The kind of…. Read More...

New CMI study: too much TOFU in B2B?

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing. :-) Published annually by the Content Marketing Institute and Marketing…. Read More...

Content Marketing: Success rests above all on relevance

Just a short blog inspired by Lynda St-Arneault's LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. As the content supply far exceeds demand (Situation described by…. Read More...