Why you should consider a Situation Analysis in Strategic Marketing in B2B

Situation analysis in strategic marketing in B2B[1] can be seen as a “turn off” for some prospects, who only see it as an ordinary transfer of knowledge. Some would even say something like “if you’re good at it, you don’t need to go through all of this before acting”. Acting here means communicating (PR,…. Read More...

Role and challenges of B2B branding

How is B2B branding different from sales and marketing, and why should B2B companies adopt a branding strategy based on specific objectives? The subject of Branding comes up more and more frequently in B2B and rightfully so, as it deserves thoughtful consideration. As a B2B marketing professional, you should carefully think through the…. Read More...

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at school), guerrilla marketing and representation. Parenthesis: the hero…. Read More...