Category: Réseaux sociaux

Does B2B marketing take itself too seriously folks?

Published by : , on October 18th, 2016.
Recently, while working on our web site’s redesign, it dawned on us that it would probably be a good idea to "rebuild" our SMN (Social Media Networks) policy while we were at it. Since vision comes before policy (except in modern day politics, it seems), we decided to propose the following vision statement:…. Read More...

B2B Web Communities: where does your business stand? Part 1

Published by : , on August 11th, 2016.
Have you noticed that collaboration and engagement in communities on the web have significantly decreased lately? Particularly in those on LinkedIn, including the ones that cater to B 2 B marketers? Is there any way to remedy this, or is it irreversible due to the increasingly "passive" nature of our professional relationships on…. Read More...

Beneath such ugliness, a noble heart

Published by : , on July 14th, 2016.
Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our team, who felt…. Read More...

Top 4 B2B marketing painpoints -according to Grumpy Cat

Published by : , on February 4th, 2016.
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a permanent frown, to emphasize your top 4 recurring…. Read More...

Tradeshows and social media: Make them a winning combination

Published by : , on February 2nd, 2016.
Getting out to see your industry peers is a proven way to create new business opportunities. This is particularly true for B2B enterprises. For these companies, using social media before, during and after an event can be an excellent way to prepare, and make a maximum amount of people aware of your participation.…. Read More...

3 tools to optimize the broadcast on social media and improve commitment in B2B

Published by : , on May 12th, 2015.
We often say on this blog that broadcasting is at the core of inbound marketing strategy. Your content is useful, primarily if it is shared and, sharing is done mainly by social media. They can amplify the impact of the content you worked so hard to create. Twitter, Facebook, LinkedIn, Pinterest, Instagram; sharing…. Read More...

Why you should apply your corporate branding to your social media sites in B2B

Published by : , on March 26th, 2015.
Your social media sites, Linkedin, Twitter and Facebook just to name a few, are mandatory extension of your online strategy, if you want to reach a maximum amount of people and generate qualified leads. An increasing amount of web surfers will actually discover your company or product for the first time via social…. Read More...