Recently, while working on our web site’s redesign, it dawned on us that it would probably be a good idea to "rebuild" our SMN (Social Media Networks) policy while we were at it. Since vision comes before policy (except in modern day politics, it seems),…. Read More
Category: Réseaux sociaux
If you recall in my last post, a slim majority of respondents (12 vs 11) felt that groups or communities should be used to publish relevant content and not to spark conversation. Not encouraging for a community manager, but nevertheless, all respondents proved "moderately" to…. Read More
Have you noticed that collaboration and engagement in communities on the web have significantly decreased lately? Particularly in those on LinkedIn, including the ones that cater to B 2 B marketers? Is there any way to remedy this, or is it irreversible due to the…. Read More
Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Getting out to see your industry peers is a proven way to create new business opportunities. This is particularly true for B2B enterprises. For these companies, using social media before, during and after an event can be an excellent way to prepare, and make a…. Read More
We often say on this blog that broadcasting is at the core of inbound marketing strategy. Your content is useful, primarily if it is shared and, sharing is done mainly by social media. They can amplify the impact of the content you worked so hard…. Read More
Everyone talks about inbound marketing and social networks. Do they work? What's the outcome? Even in B2B? How does it work? The list of questions could go on forever. The fact is that yes, inbound marketing is an interesting strategy, in B2B as well as…. Read More
Your social media sites, Linkedin, Twitter and Facebook just to name a few, are mandatory extension of your online strategy, if you want to reach a maximum amount of people and generate qualified leads. An increasing amount of web surfers will actually discover your company…. Read More
You’ll probably agree that displaying an image with a LinkedIn status has more impact than a simple text. You can also agree that writing blogs can take a lot of effort. How can you merge the two without straining yourself during the task? Here's a…. Read More