The marketing transformation goes through AI and “Martech” consolidation.

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of  chiefmatech.com. A sea of martech They are listed in six major categories of marketing or "martech" technologies: Advertising and…. Read More...

Content Marketing: Success rests above all on relevance

Just a short blog inspired by Lynda St-Arneault's LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. As the content supply far exceeds demand…. Read More...

Set Your Employer Brand Apart – A Digital Campaign Example

Creating and strengthening an employer brand is an ongoing challenge for every business, especially in industries where employers fight for a limited source of qualified workforce. In such a situation, defending the company's interests turns into a strategic MarCom mission. So how do you achieve that? I'll share some insights…. Read More...

Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux

In part 1 of this blog, I spoke about the first four key elements that define a communication plan. These are: the context, the stakes, the objectives, and the target markets, along with the axes of communication and messages. I used this as a basis to evaluate the presentations submitted…. Read More...

Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2)

Originally, this series of two blog posts in our Top 10 of 2016 was about a course I’ve been teaching at the University of Montreal on B2B communication. To keep it up to date, I’ll enhance its argumentation using input from my last cohort of students. Just as I’ve been…. Read More...

Your favorites: our top 10 B2B blog posts of 2016

The month of January is a good time to take our best guesses about the year ahead. These days you’ll find a plethora of blog posts, speciality press articles as well as graphics and videos that try to anticipate what will be noteworthy over the next year, especially in marketing.…. Read More...

Beneath such ugliness, a noble heart

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our…. Read More...

The Exo B2B team wishes you a happy holiday season and a wonderful new year 2016

    [column_wrapper] [column_grid_3][/column_grid_3] [column_grid_9]2016 is already just around the corner! How time flies. In this holiday season, may you take the time to live, to laugh out loud, and simply be yourself with those you love. Recharge deeply and you’ll find yourself ready to take on the most incredible…. Read More...