4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the Next Level” Testimonials Reading about another customer’s positive experience is likely to influence or motivate web visitors to continue their due diligence and investigation about your company, product or service. The testimonial must…. Read More...

B2B Marketing in 2020: Here are 9 predictions from our specialists

Can you believe that 2019 is already over? I love this time of year, when we are in a rush to leave it and begin a new one. To end this decade, we gave ourselves a small office challenge in order to begin 2020 on the right foot. Each of us has identified…. Read More...

How to choose a WordPress theme

WordPress is the most widely-used CMS (Content Management System) on the Web. It holds 59% market share. Its success can be attributed to its ease of use, its large community of developers, and the wide diversity of extensions available for its form management, email marketing, image sliders and more. Choosing your WordPress theme…. Read More...

How to create a successful B2B website

There are more outdated B2B websites out there than you think. It’s likely because many B2B companies have put their efforts into their direct contacts and relationships, and have been using their site only as a secondary reference. But time has run out for these outdated sites. More and more customers are far…. Read More...

B2B web design: A few fundamentals

Design is highly subjective. Everyone can agree on that. As Web technology has evolved in sophistication over the years, design experimentation has exploded. That’s why these days when you are surfing the web, you will sometimes run into sites that are completely baffling, even in B2B. Don’t get me wrong, I am all…. Read More...