Before turning the page to the new year, Exo decided to present the list of the most consulted articles from 2012.
We know that the chances are higher for articles posted in the beginning of the year to have more visits. This may seem unfair but at the end of the day they are still part of the best.
We hope you enjoy (re)reading our top 5 articles below:
TOP CHALLENGES FACING B2B MARKETING TODAY
Post date: May 14, 2012
David Chabot cites the main challenges facing managers today in B2B marketing. He explains that the number one challenge is content generation, followed by relevance and trust (adapting the message to the audience), then engagement, time and credibility. You can read the full article here.
B2B MARKETING TACTICS USED IN QUEBEC
Post date: September 18, 2012
Claudine Girard discussed data from Exo’s first study, which was conducted in April 2012. This study focused on B2B companies from Quebec in general and yielded interesting results. For example, it would seem as if online tactics used the most by B2B companies in Quebec are email marketing, Google Analytics and newsletters. The full article is available here.
5 STRATEGIES TO ADOPT FOR YOUR CORPORATE TWITTER ACCOUNT
Post date: July 13, 2012
Mélanie Sigouin’s article reminds us of the importance of defining goals and strategies before writing a B2B blog. Mélanie suggests five interesting strategies to use for a corporate Twitter account. Click here to read more.
TOP 3 UNLIKELY (AND FUNNY) KEYWORDS USED ON SEARCH ENGINES
Post date: June 8, 2012
FACEBOOK MORE POPULAR WITH SMB MANUFACTURERS IN QUEBEC
Post date: November 20, 2012
Lastly, an article written by yours truly (Vincent Cloutier-Naud), which didn’t receive the most clicks, but which was the subject of an interesting discussion between myself and one of our readers (thank you again for your participation). This article addresses the preliminary results of a study on manufacturers from Quebec. The full results will soon be made available on our website. In the meantime you can read a summary of the results, which may surprise you!