Relationship marketing campaigns


A relationship marketing campaign generates an excellent return on investment.

Relationship marketing campaigns target specific segments of your clientele or your prospects because the offer that is being proposed in each specific campaign was expressly developed to address the needs of that particular segment. That way, the message in the campaign will appeal more to the readers because it was designed specifically for them and contains information that is specifically interesting for them.

Direct marketing by email and by mail walk hand in hand to help you to launch your products, attract prospects, generate new clients and build loyalty.

Also, in Canada, with the emergence of anti-spam laws such as C-28, direct marketing by mail is an efficient solution to reach out to new prospects and clients without these new hurdles of email marketing

Some statistics to consider:

  • Direct marketing generates more than 2 trillion dollars in North American in 2012.
  • 80% of the clients answer directly to their mail.
  • 45% answer directly to their emails.
  • Direct marketing has a rate of answers of 25%.

Direct marketing step-by-step:

  • Create a segmented list of qualified and targeted prospects.
  • Conceive and design the email or the mail.
  • Send it.
  • Compile et analyse the results.
  • Forward the new prospects to the sales force.

Contact us to learn more


Two choices are available :
A subscription to our mailing list. You will receive about one email per month, informing you of any news and exclusive content. A subscription to our blog. Be a step ahead of your competition by getting access to more than 400 blog posts, specifically about B2B marketing.

Subscribe to Exo blogue

100% B2B marketing