News

6 February 2020

Digital Transformation for Marketing

Register for this NextBlue Alliance event to better understand how artificial intelligence can be used to improve the customer experience. What are the trends that will transform your marketing? What are the tools and platforms to use? What are the winning strategies? The speakers from ExoB2B and SIA Innovations will offer solutions to these questions. Attend this presentation on optimizing the customer experience using digital technologies. Your registration includes breakfast served at Club St-James For more information and registration: https://www.eventbrite.com/e/billets-la-transformation-numerique-pour-le-marketing-90881148963

8 January 2020

ExoB2B Training – LinkedIn’s Power in Business Development

Presented by STIQ, this training was a unanimous success! 95% of respondents said they had acquired new knowledge. 100% said this knowledge will be useful for the development of their business. 100% recommend the activity. Specialized training in B2B "social selling" ExoB2B offers this specialized training for people who need to develop their skills and knowledge in companies that sell to other companies, i.e. in B2B. Business development in a B2B context is increasingly online and successfully complements traditional tactics…

2 December 2019

David Lepage nominated for B2B Marketing Zone MVP AWARDS

We are pleased to announce that David Lepage's blog post, "Automation: It's not automatic", is nominated for the best marketing technology blog of 2019 in the "MARKETING TECHNOLOGY (MARTECH) category." This nomination is made by the world's largest content aggregation site: B2B Marketing Zone. The big winners will be announced on December 4th. B2B Marketing Zone has been organizing this event for several years and rewards blog posts covering many areas of B2B marketing including content marketing, email marketing, lead…

12 November 2019

TEC Canada December 5th in Vancouver: Customer-centric marketing with Alain Thériault

As you can see, ExoB2B is no longer limited to giving lectures in Quebec... Indeed, on December 5th, Alain Thériault,  associate at ExoB2B, will give a lecture to the Vancouver members of TEC Canada. The theme? Customer-centric marketing, which aims to develop marketing that takes into account the different needs and concerns of prospects and customers in the B2B buying cycle. The challenge of personalizing relationships with multiple people sometimes attached to the same account (ABM), on different channels while…

24 October 2019

Automation and AI, a wind of significant and important change in B2B sales

The ARF Québec (Receptive and Fixed Sum Agencies of Quebec) will hold its annual conference on December 11 and 12 at the Holiday Inn in Longueuil. On this occasion, Alain Thériault, associate at ExoB2B, will be a speaker on Thursday the 12th at noon, during a lunch conference. On the menu, automation and artificial intelligence that will blow a wind of change in B2B sales. It will be about: 1) The Know, Like and Trust; receptive to the digital age…

21 October 2019

Better perform in B2B communication-marketing with buyer persona

ExoB2B​ and Grenier​ unite to offer you a full day of training on Tuesday, November 26, entitled: "Better perform in B2B communication-marketing with buyer-persona." This day, which takes place at the Quebec Institute of Tourism and Hospitality, aims to allow you to deepen the concept of persona versus the concept of profile as used in B2C as well as its essential role in B2B marketing. The cost for this day long training is $495 until November 12, and $595 after that…

20 October 2019

LinkedIn’s Power in Business Development

STIQ seminar presented by Alain Thériault (associate at ExoB2B), November 7th at the Hotel Mortagne in Boucherville. Take advantage of this training to enhance your skills and business development on LinkedIn. Discover the best techniques to manage your profile and seize opportunities to stand out. Topics discussed during the training: • Why LinkedIn is so strong for business development • What’s a "seller" profile • How to increase your “qualified” contacts on LinkedIn • The incredible power of the LinkedIn app…

16 October 2019

TEC Canada October 24: Customer-centric marketing with Alain Thériault

If you are targeting large groups, you need to develop a one-to-one relationship with multiple people in the same account and across different channels, while taking into account the interactions between all these decision makers, reviewers, influencers and users involved in the transaction.Attend the next executive day at TEC Canada with Davender Gupta, MS, MBA, CD and their guest speaker, our own Alain Theriault, MBA and set your strategy to take action on Thursday, October 24th 2019 at the CRIM – Centre de recherche…