Automation and AI, a wind of significant and important change in B2B sales

24 October 2019

The ARF Québec (Receptive and Fixed Sum Agencies of Quebec) will hold its annual conference on December 11 and 12 at the Holiday Inn in Longueuil. On this occasion, Alain Thériault, associate at ExoB2B, will be a speaker on Thursday the 12th at noon, during a lunch conference.

On the menu, automation and artificial intelligence that will blow a wind of change in B2B sales. It will be about:

1) The Know, Like and Trust; receptive to the digital age

2) Account-based marketing: a contact is not enough

3) Personalize or Die: The Impact of Our Individual Consumer Behavior in the B2B Business Relationship

For more information, click HERE.