Conference on B2B personas

31 January 2018

During the Conférences Infopresse event, Alain Thériault will be giving a presentation about the marketing personas and their essential role in 2018.

According to an ITSMA survey, 44% of B2B martketing professionals resort to personas nowadays. This technique consists of creating fictive customer profiles to develop scenarios based on their habits in order to improve a product or refine positioning strategies.

How will the persona evolve as a tool in B2B? Why is it essential to establish such a strategy in 2018? Get your answers at the Conference!

Schedule & Registration

Visit Infopresse’s website to learn more and to register!