Les Affaires Webinar : Being Customer-Centric in B2B Marketing – From Strategy to Action!

20 September 2017

On October 12, 2017, Alain Thériault, Associate at Exo B2B, will host a webinar as part of the “Sommet Marketing B2B Les Affaires” (B2B Business Summit event)!

In this webinar, discover “Being customer-centric in B2B marketing, from strategy to action!”, covering the essential elements to optimize the customer experience in B2B:

Market intelligence: If you have data on your customers, that’s perfect. If you don’t, the situation isn’t catastrophic; there is a way to find data quickly.

Your client’s purchase cycle: Knowing where your prospect is in the purchasing cycle is a key element in having an interested partner. We’ll review how.

Marketing Sales Alignment: It’s fundamental that sales and marketing be aligned to optimize the customer experience; to offer a consistent experience, regardless of the channel used and regardless of the customer’s position in the buying cycle.

Content production: Still too many companies produce product-centric content. Let’s look at how to produce customer-centric content, to give yourself a competitive advantage.

Why should you participate?

During this webinar, you’ll learn how to optimize the customer experience in a B2B context, and learn the steps to put customers at the center of your concerns. Finally, Alain Thériault will present actual cases where the customer experience is a competitive advantage.

Sign up now! 

Last year, our webinar at the Sommet Marketing B2B Les Affaires (B2B Business Summit event) was very successful!

“The webinar was greatly appreciated by more than 800 participants with a 98% satisfaction rate”.

Event Project Manager – Les Affaires

Don’t miss it this year, participation is free. Register now!

(Please note that the Webinar will be held in French, though questions will be taken and answered in English)

Contact us for more information.