TEC Canada December 5th in Vancouver: Customer-centric marketing with Alain Thériault
The theme? Customer-centric marketing, which aims to develop marketing that takes into account the different needs and concerns of prospects and customers in the B2B buying cycle.
The challenge of personalizing relationships with
multiple people sometimes attached to the same account (ABM), on different
channels while taking into account the interactions between all these decision
makers, evaluators, influencers and users involved in the transaction.
This TEC Canada executive day will be chaired by Robert Murray, TEC CEO Chair.