Claude Malaison
Web Strategist

Because knowledge is also knowing that when you have arrived, you have to return and that only half of the work is done!

After studying journalism and information at Laval University, Claude Malaison started out as a journalist at Progrès-Dimanche and at Le Quotidien de Chicoutimi, for seven years.

From 1999 to 2005, he founded and co-organized Intracom, the first international conference about intranets. Then from 2006 to 2012, he was a program director for an international conference called webcom-Montréal, as well as for other conferences such as webcom-Québec and Boule de Cristal.  He was awarded the Cartier Prize at webcom-Montréal in November 2011, which highlighted his exceptional contribution to the promotion of new information and communication technologies (ICTs) as well as Québec’s digital transformation.

The award he received also recognised the outstanding influence and leadership its recipients have had within their communities.

He joined the emerging group called Démocratie ouverte and participated in the first Gouvcamp-Paris with the Québec delegation in April 2012. He is also one of the founders of the group 13 Etonnés.

From 2006 to 2014, he was the president of EmergenceWeb and advised numerous corporate clients in Quebec and France on the integration of internal communications technologies. He has also worked with numerous large companies and organisations such as SAQ, Canam Group, Bombardier, Videotron, Cascades, RRQ, SAAQ, CSST, ACQ, FCCQ, Maurice Group, etc.

Since 2015, he regularly collaborates with Exo B2B on digital business strategies for companies. In May 2016, he officially joined the Exo B2B team as a web strategist. He also currently provides training, conferences and community management by managing several companies’ blogs, media and social networks.

Présentation vidéo

Claude Malaison's Blog Posts

COVID-19: B2B marketing striking effects We must assert ourselves as Thought Leaders in B2B! The 3 growing tactics and challenges of B2B martech specialists Marketing Expertise: Our Top 20 of 2020 B2B Marketing: the end of traditional conferences and trade shows? What’s Digital Transformation? The Answer of 10 Experts Pandemic and B2B digital transformation: will you be able to take advantage of it? 5 profitable tricks to repurpose your content in B2B marketing The marketing transformation goes through AI and “Martech” consolidation. LinkedIn: the numbers that talk to companies in B2B New CMI study: too much TOFU in B2B? Content Marketing: Success rests above all on relevance Hype Cycle Marketing: Having the means for its own ambitions To finally get over with B2B influencers Promoting your B2B content on social networks: get your $$$ ready Social media in B2B: from platforms to content… Ten years later. Marketing Influencers: Our 2019 Top 30 2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing… Studies show Content Marketing leads the trend in digital marketing strategies Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter? Exercising Thought Leadership in B2B Marketing Authentic B2B content marketing in an era of post-truths and false news Content Marketing Strategies: the Blog is More Relevant Than Ever Blockchain, chatbots & AI : we aren’t (quite) there yet Marketing influencers: our 2018 Top 30 B2B Marketing Conferences: what the schedules tell us about the trends Don’t count on “fake followers” Can you spend 4 minutes reading this post? Influence in Marketing: our top 30 Eighth top post in 2016 – 7 key elements of an Interactive B2B communications plan – part deux Top 10 most popular posts 2016 #9 – 7 key elements of an interactive B2B communication plan (part 1 of 2) Your favorites: our top 10 B2B blog posts of 2016 Does B2B marketing take itself too seriously folks? B2B Web communities: where does your business stand? Part 2 B2B Web Communities: where does your business stand? Part 1 Beneath such ugliness, a noble heart Inbound marketing: Who are the real influencers?