Lynda St-Arneault
President

I try to avoid false commitments and nourish myself on real actions.

A high-level swimmer and athlete since childhood, Lynda St-Arneault is stimulated by over-achievement.

At the age of 22, she took the plunge and co-found her first company, nestled in graphic design and communications. In 1995, she took another leap, this time, in to Web and in 2002, she got out of her comfort zone again and took an important step in her career by creating her second company (ExoB2B); the first firm specialized in strategic and B2B marketing , which uses advanced technology tools and integrated online (web) and traditional channels, with sales and marketing functions, to provide B2B companies with the best practices to propel their business to success.

Performance, always.

Endowed with a confident instinct that feeds on ever-growing experience, for sixteen years now, Lynda has become a specialist in strategic marketing, sales and marketing alignment and, content marketing. She shares her expertise as a speaker in the many events dedicated to marketing, just as she communicates her passion on the ExoB2B blog since 2009. A renowned Leader in B2B marketing in Quebec, she excels at helping companies become more competitive in the local and international market.

Her need to surpass herself, her curiosity for relevance and, her desire to be at the forefront of what is more successful in B2B marketing pushed her to create ExoLab in 2011, to carry out specialized research in her field and to experience new marketing and sales trends.

Knowing how to combine an athlete’s discipline, the creativity of the forerunners and the expertise of the field, Lynda St-Arneault proves that in business, innovation that leads to success is never as well served as by experience.

Présentation vidéo

Lynda St-Arneault's Blog Posts

Why you should consider a Situation Analysis in Strategic Marketing in B2B Successfully launching a product in a B2B context How do you strategically position yourself in a market already occupied by “Goliaths”? 8 Practical Tips for Successful B2B Email Marketing Successful digital marketing transformation! What do we start with? Don’t forget the importance of B2B brand strategy Don’t Kill your B2B Marketing B2B Marketing in 2020: Here are 9 predictions from our specialists How do you increase B2B brand awareness so it pays off? New technology, new products. Which marketing strategy to adopt? Strategic Positioning in the Era of Digital Transformation Elka Suspension completes a successful digital transformation with Exo B2B THE IMPORTANCE OF PERSONAS IN B2B When in the face of change – grow or decay Exo B2B’s blog recognized in the United States Grasshopper or Ant marketing? Excelling in B2B marketing, like an Olympian Communities on the web: what good are they when they are in a rut? How to create effective content marketing, and why! Love/Hate B2B communication Increase the effectiveness of your B2B content marketing! Ready for a paradigm shift in B2B Marketing? What are the benefits of Integrated Marketing in B2B? What is Integrated Marketing in B2B and why should I use it? In B2B marketing, there are no trends, only challenges. Exo on holidays! Benchmark Sales and Marketing for ITC companies in Quebec: what will we learn? B2B Marketing : time for « less is more » The Exo B2B wishes you all a happy holiday season and a happy new year Generation of B2B sales leads, integration of channels and your website: how to see things clearly. What are you doing from July 19 to August 3? Excellent in R&D, Quebec B2B companies must also excel in product launch ExoLab launches its third marketing research: is the grass really greener for ITC companies? Today, Exo B2B celebrates its 12 years… and this is just the beginning! A structured approach take advantage of social media in B2B Exo B2B, an evolving marketing agency… How to use social networks in a B2B marketing strategy Social media: a structured perspective for B2B Are you good at social media in B2B? Why? Generating prospects in B2B to benefit sales Customer experience at the heart of marketing and sales in B2B The importance of synergy for relay teams in management and sports Bye bye, 2012! Generating prospects in B2B through social media Apple and Samsung: in it together thanks to B2B Invitation to a conference on the importance of sales-marketing integration in B2B SEO strategies in B2B and Google AdWords Google Analytics in B2B: the first step in becoming an adventurous manager Summer (or back-to-school!) “e-marketing” reading suggestions 5 strategies to adopt for your corporate Twitter account