The Backbone of your Strategy

According to the Buyer Persona Institute, 80% of marketing specialists will define their audiences and build their strategies on personas. Its understandable, when we know that personas are at the base of a company that calls itself “customer-centric” and the backbone of a B2B marketing strategy.

Often confused with consumer profiles, personas are a result of thorough research and, they allow you to understand WHO is involved in the purchasing decision and especially, HOW the decision is made by your prospects.

Good personas will :

  • Generate better qualified leads;
  • Facilitate sales-marketing alignment;
  • Accelerate the implementation of your ABM.

Offer an accurate game plan to your marketing team and your vendors’ in-house information with personas developed by ExoB2B.

Talk to a specialist