The Backbone of your Strategy
According to the Buyer Persona Institute, 80% of marketing specialists will define their audiences and build their strategies on personas. Its understandable, when we know that personas are at the base of a company that calls itself “customer-centric” and the backbone of a B2B marketing strategy.
Often confused with consumer profiles, personas are a result of thorough research and, they allow you to understand WHO is involved in the purchasing decision and especially, HOW the decision is made by your prospects.
Good personas will :
- Generate better qualified leads;
- Facilitate sales-marketing alignment;
- Accelerate the implementation of your ABM.
Offer an accurate game plan to your marketing team and your vendors’ in-house information with personas developed by ExoB2B.