IMS – Advertising Campaign
Shrink sleeve labels offer significant packaging benefits. For example, in the food and cosmetics sectors, this technology increases the desirability of the products. We had a double mandate here: firstly, increase the notoriety of this audacious technology and secondly to show how extremely attractive products create a winning approach. We taught by example by creating eye-catching advertising.
Main benefits for the client
We arranged for a high-profile ad placement in a well-known publication: no less than the special edition of the magazine dedicated to food industry at SIAL, the world’s biggest food fair. The phone rang off the hook!