In a previous blog article, I pointed out five good reasons to use publicity campaigns, such as Google Adwords (PPC). The important points to remember are that PPC campaigns are effective for SEO ranking, and help to improve the company’s notoriety. In addition, they bring a good return on investment (ROI). As demonstrated by many marketing professionals, Adwords campaigns bring traffic to your website.
At the strategic level, there are some opportunities where Adwords campaigns can become very beneficial for the company. Indeed, if you wish to announce a product or a service before your competition, PPC campaigns are an excellent means of increasing your income quickly. Your products or services will stand out and appear at the top of the first page of the Google search results. This quickly lets web surfers see your advertisement and allows them to click above to obtain more information.
Moreover, in the coming weeks, you will read a case study on one of our customers, who used the Adwords publicity campaign, with the goal of selling its services quickly. Indeed, our client in the IT industry, acted strategically by targeting a niche and by using PPC campaigns. They managed to seize the opportunity at the right time, and it was really beneficial for them: the benefit for this project was more than 200%. It’s an excellent way of using the Adwords publicity campaign.
And you, did you think of an opportunity to strategically use the Adwords campaigns (PPC)?