Good SEO makes it easier for your clients and prospects to find you.
Search Engine Optimization is more than just a bunch of keywords. It is about integrating relevant content to your website and making it easy to find. It has to address questions and concerns your clients and prospects may have.
A website that offers useful resources while also using the industry’s lingo helps establish your authority and expertise. As a result, your website will achieve better results on search engines. This, in turn, gives more exposure to your business and generates leads.
A process tailored to your needs
ExoB2B collaborates with you to define a custom strategy for your website. We take into consideration the regions and the markets your business is targeting. We will assist you in creating content adapted to your specific audience. Based on statistics, we will use complementary strategies to harness the full potential of the web and to optimize your website.
The entire process is adapted to your needs. We will take the time to analyze your current situation and to thoroughly understand your market. We will also figure out what search terms are used by visitors to find your website. Once we’ve completed this comprehensive audit, we will define custom strategies and tactics.
All of this enables ExoB2B to come up with precise and efficient recommandations for purchasing keywords, creating a blog, sending email marketing, using banner ads, writing press releases, establishing partnerships, and so on.
The difference between SEO and SEM
SEO stands for Search Engine Optimization and is about obtaining organic traffic from search engines. Its main goal is to optimize your website (content, links, information architecture, etc.) to perform well with certain keywords related to what you do and offer. SEO is a long-term effort. It is an iterative and ongoing process that requires a constant monitoring of the market and the competition.
SEM stands for Search Engine Marketing and refers to paid-for results from search engines. This means your website will appear in search results based on the keywords you have selected in a digital advertising campaign, according to a given budget. Monitoring is done on a regular basis to achieve your clicks and conversions goals.