Strategic Positioning is what defines a brand, what makes it attractive to a particular market segment.
A proper market analysis as well as a customer analysis are both crucial in finding the right positioning and making sure it isn’t just the offspring of a communications exercise. It has to make you company stand apart and differentiate itself from the rest of the players within your industry.
Strategic Positioning is the cornerstone of any successful brand (for companies and products). It should be defined before any attempt is made to come up with the right branding, which is the expression of the company’s DNA. Strategic Positioning enables you to draw the attention of your customers in a unique way.
When a company is aligned with its DNA, it becomes genuine and able to assert its role and purpose within its market. It is then possible to create its brand and brand experience (Bx), as well as its marketing strategies to attract “its own” customers. A strong and clear positioning also fosters engagement within your team and substantially improves collaboration throughout all departments. It sends a consistent message whenever someone contacts your company, whether it is online or offline.
We strongly believe in defining Strategic Positioning through a precise methodology and in collaboration with our client. A Strategic Positioning developed by ExoB2B are unique and lasting.
While we can accompany you in the process of defining your Strategic Positioning, we can also develop strategies and assist your marketing efforts to maintain and defend your positioning on an ongoing basis.