Analysis and Validation

By identifying trends, threats, and opportunities, ExoB2B can assimilate the factors that define the important stakes in your market and use these insights to guide your strategic planning. We do this with confidence and…

Strategic Positioning

Strategic Positioning is the cornerstone of any successful brand (for companies and products). It should be defined before any attempt is made to come up with the right branding, which is the expression of the…

Value Proposition

A coherent Value Proposition, that has gone through Customer Validation, enables you to profoundly influence your marketing communications efforts by focusing on what your prospect and customers value. It also greatly improves…

Brand Strategy

The experience you want to offer your prospects and customers throughout the buyer’s journey, needs to be strategically determined. It consists of a precise balance of contact points and moments of truth online and offline. It means making…