A structured approach take advantage of social media in B2B

Lynda St-Arneault – 27 November 2013


In recent years, social networks are the place to be for companies. They talk about the community, influencers, sharing etc. But many companies use these channels for business communication. On the contrary, social networks should be in an inbound marketing strategy. In other words, companies should use social networks as a way to be found, instead of using them for making announcements.

To do this, we have developed a method according to the foundations and the very principles of social media, with educational, relevant, interesting and authentic content at the heart of strategy.

Today, this process that Exo B2B has developed since 2009 has been proven efficient. We are pleased to put at the disposal of B2B companies, a preview of our training as a result of this process.

At the same time, we are proud to launch our Slideshare account, where we will share our training and our presentations. Coming soon, training on inbound marketing as well as on product launches.

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