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Content marketing

Content marketing: what impact will AI have on its future?

The Content Marketing Institute, USA's content marketing bible, recently published a new study that looks at, among other things, the very future of content marketing in business and the future…En savoir plus

Social selling: an essential B2B skill

The B2B marketing landscape is changing rapidly. Probably the biggest adjustment is in the sales approach. In a world where buyers are more informed and demanding than ever before, B2B…En savoir plus

Multi-channel strategies: why diversification is essential?

In today's marketing world, there are many strategies, both traditional and digital, available to you as a company. They're all aimed at raising your profile in the marketplace and communicating…En savoir plus