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12 differences between B2B and B2C marketing

Le marketing aux consommateurs ou aux entreprises, c’est du pareil au même? Si c’était le cas, l’achat d’un écumeur de métal en fusion serait tout aussi simple qu’une bouteille de…En savoir plus

Why you should consider a Situation Analysis in Strategic Marketing in B2B

Situation analysis in strategic marketing in B2B[1] can be seen as a “turn off” for some prospects, who only see it as an ordinary transfer of knowledge. Some would even say…En savoir plus
B2B Marketing Outsourcing

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the…En savoir plus