B2B Business Training


Our in-company training courses:

Marketing-sales Alignment

Content Strategy

Buyer Journey

Customer Experience

Branding Strategy


LinkedIn for Salespeople

B2B Personas


Let’s talk about your training

A pioneer in B2B marketing in Quebec, ExoB2B offers in-house training, conferences and workshops.

Specifically designed for B2B marketing and sales departments, to make them more efficient and able to meet today’s industry challenges. With a focus on innovation, the latest market trends in training and a personalized approach, our interventions aim to transform your company’s marketing and sales practices, optimize your strategies and tactics, and increase your competitiveness.

Planning an online meeting

  • To discuss your objectives or meet a specific need
  • Training courses or workshops for five or more participants
  • Our services are aimed at all those working in marketing and sales functions, as well as managers and decision-makers.

Here’s how we approach our interventions

Marketing-sales alignment

We approach B2B marketing from the point of view of its interaction with sales. Our training courses aim to strengthen the synergy between these two departments.

Customized training

We assess your team’s current skills and design customized interventions to fill any gaps.

Hands-on approach

We believe in learning by doing. Our training courses include interactive workshops, real-life case studies and simulations.

Marketing-sales technology watch

The world of B2B marketing is changing fast. We keep you up to date with the latest trends, tools and best practices.

Grant-eligible training

Our training programs are compatible with various subsidy programs, reducing your financial investment.

Access to the best experts in the B2B marketing industry

ExoB2B’s trainers are all professionals with decades of experience in all aspects of B2B marketing.

Post-training support: put what you’ve learned into practice

You’ve acquired valuable new skills and knowledge. Now it’s time to put them into practice in your day-to-day professional life. Here’s how we can support you:

  • Personalized coaching sessions
  • Regular follow-ups

Our program is supervised by Alain Thériault, Partner at ExoB2B. Alain holds a B.Ed and an MBA. He was a lecturer at HEC Montréal between 1996 and 2018. Alain was also a business coach at the École d’Entrepreneurship de Beauce. He is currently a guest expert at the Institut de Leadership en Gestion and a regular contributor to Grenier aux Nouvelles: Formations.

Companies that have placed their trust in us