A Value Proposition helps align your marketing strategies and tactics to what your customers want and to your ability to meet their needs.
The process of defining your Value Proposition also enables you to find out exactly what it is you offer that is better than the competition… from your customers’ perspective.
It is done by determining the value you bring to your customers’
A coherent Value Proposition that has gone through Customer Validation enables you to profoundly influence your marketing communications efforts by focusing on what your prospect and customers value. It also greatly improves collaboration between your sales and marketing departments, insuring a better alignment, and can even reduce the time needed for a product launch.