The importance of website maintenance in B2B

A website is the cornerstone of a business web marketing strategy. It should therefore be seen as an investment and even, an asset for a company. Its design is a subject that causes ink to flow as it has a direct impact on its efficiency and reliability. But what should not be overlooked is that like any dynamic tool, the website will evolve. This evolution requires maintenance which is just as crucial as its design.

Here are some things for which the maintenance of your website is not just an option to consider:

Ensuring accessibility

The accessibility of a website is a crucial element that must be considered by the architecture and the ergonomics of its design but also, in its maintenance. As we know, it depends highly on Google, which evolves its algorithm. For example, Google announced that as of April 21, 2015, its algorithm takes into account sites that are ‘mobile friendly’.

Regular maintenance, which follows the guidelines issued by Google, is necessary to ensure the accessibility of its website.

Guaranteeing its safety

Prevention is a critical element of maintenance that can avoid unpleasant surprises, such as hacking or, the administration interface of your site. Site safety also concerns the data that passes through it. For example, if we consider the development of e-commerce sites, it’s clear that the information is particularly sensitive.

There are simple and effective ways that improve the safety of your site, example, updating your CMS password. Further actions should also to be considered, such as an in-depth expert security analysis of your site, which is pertinent to correct any flaws.

Ensuring its suitability in the company’s strategy

A key element to ensure effectiveness of marketing strategy is to ensure the conversion capacity of web site visitors. Content, forms, action buttons and landing pages should be measured and analyzed to be optimized. The conversion depends on the maintenance of your site.

Finally, maintenance is an important factor in the success of your website. It is clear that it’s rarely spontaneous for small and medium companies. This lack of spontaneity can be interpreted by a lack of understanding in the issues of a web service but also, by a lack of resources. They incorrectly obscure the possibility of outsourcing maintenance from companies that contribute to the success of websites, like Exo!

Do not hesitate to contact us if you are interested in this service.

Subscribe to our Newsletter

Blog Archive

More articles that might interest you?

Web trends

Here are some web trends that will continue over time!

Trends are very often short-lived, do not hold up well over time and are quickly replaced by the next new… Read More...

4 tips to improve user experience, instill credibility and generate leads in B2B Web sites

(Part 2 of 2) This is the follow up article from “6 Tips to Take your Web Site to the… Read More...

6 Tips to Take your Web Site to the Next Level

Whether you’re thinking about doing a complete rebuild of your Web site or simply want to make a few significant… Read More...