{"version":"1.0","provider_name":"ExoB2B","provider_url":"https:\/\/exob2b.com\/en\/","author_name":"Lynda St-Arneault","author_url":"https:\/\/exob2b.com\/en\/author\/lynda-st-arneault\/","title":"B2B Marketing: Rethinking the Product and its Distribution","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FagJbW0oAi\"><a href=\"https:\/\/exob2b.com\/en\/green-marketing-selling-more-with-less\/\">B2B Marketing: Rethinking the Product and its Distribution<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/exob2b.com\/en\/green-marketing-selling-more-with-less\/embed\/#?secret=FagJbW0oAi\" width=\"600\" height=\"338\" title=\"&#8220;B2B Marketing: Rethinking the Product and its Distribution&#8221; &#8212; ExoB2B\" data-secret=\"FagJbW0oAi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/exob2b.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"We have to stop hiding behind our cataclysmic piles of recycling in order to see further ahead, and above all to think differently. Triage centers are suffering a crisis, but even so, we have not diminished our plastic and aluminium product production. Those two substances consume an inordinate amount of energy in the process of becoming final products. Additionally we know that not all plastics are recyclable. We have a dual problem here: energy is wasted when producing new products as well as when reprocessing old products that pollute until their life cycle ends, meaning until they are entirely decomposed. All this without accounting for collateral damage.","thumbnail_url":"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg","thumbnail_width":1920,"thumbnail_height":1080}