{"id":37805,"date":"2024-04-15T09:00:50","date_gmt":"2024-04-15T13:00:50","guid":{"rendered":"https:\/\/exob2b.com\/notre_equipe\/alain-theriault\/"},"modified":"2025-12-17T14:42:31","modified_gmt":"2025-12-17T19:42:31","slug":"alain-theriault","status":"publish","type":"notre_equipe","link":"https:\/\/exob2b.com\/en\/our_team\/alain-theriault\/","title":{"rendered":"Alain Th\u00e9riault"},"content":{"rendered":"

Coaching isn’t just about asking powerful questions, it’s also about ensuring that your coachee, has the necessary knowledge and \u201cguts\u201d to make the tough decisions.<\/p><\/blockquote>\n

\n

—<\/p>\n

Commitment to the Web and Entrepreneurship<\/h4>\n

Graduating in 1994 from the HEC MBA in marketing, Alain Th\u00e9riault quickly immersed himself in the world of the Web. As Director of the HEC-Poly-Udem Entrepreneurship Center, he has devoted 20 years to supporting students and teachers in their entrepreneurial projects, bearing witness to the constant evolution of Web and I.T. technologies.<\/p>\n

Technological innovation and entrepreneurship<\/h4>\n

Every technological advance has generated new business opportunities. With the advent of social media, a new generation of companies, driven by ambitious engineers, has emerged.<\/p>\n

A multifaceted career
\n<\/strong><\/h4>\n

Over the past two decades, Alain has worked as an analyst for the TV programs \u201ccircuit PME\u201d and \u201cfais-en ton affaire\u201d, as a columnist for the Journal de Montr\u00e9al and various trade magazines, and as a lecturer at HEC. He has taken up the challenge of launching startups based on new technologies, recognizing the greater risks and stakes involved in established businesses.<\/p>\n

A new turn in 2007
\n<\/strong><\/h4>\n

In 2007, Alain embarked on a career as a coach for business owners in growth crisis. He joined the \u00c9cole d’Entrepreneurship de Beauce team, working with the first four EEB cohorts.<\/p>\n

Focus on Marketing and Technology
\n<\/strong><\/h4>\n

Faced with recurring questions about the importance of marketing and the web in business, Alain has focused his interventions on the use of new marketing technologies.<\/p>\n

Role as Speaker and Facilitator
\n<\/strong><\/h4>\n

A member of the Canadian Association of Professional Speakers, he is a regular speaker and facilitator.<\/p>\n

Constant evolution
\n<\/strong><\/h4>\n

After training managers at Rogers in Toronto and working with ExoB2B, Alain became a key partner in 2016. Recently, he has been working with four business gas pedals in Montreal, bringing his expertise as a trainer and coach in B2B marketing.<\/p>\n

Continuous skill enrichment
\n<\/strong><\/h4>\n

Alain has enriched his expertise with training in Value Proposition Design and Business Model Canvas, strengthening his ability to align marketing and business strategies.<\/p>\n<\/div>\n","protected":false},"featured_media":28235,"template":"","class_list":["post-37805","notre_equipe","type-notre_equipe","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAlain Th\u00e9riault - ExoB2B<\/title>\n<meta name=\"description\" content=\"Graduating in 1994 from the HEC MBA in marketing, Alain Th\u00e9riault quickly immersed himself in the world of the Web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/our_team\/alain-theriault\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alain Th\u00e9riault\" \/>\n<meta property=\"og:description\" content=\"Graduating in 1994 from the HEC MBA in marketing, Alain Th\u00e9riault quickly immersed himself in the world of the Web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/our_team\/alain-theriault\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T19:42:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2021\/05\/exo-alain-theriault.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ProfilePage\"],\"@id\":\"https:\/\/exob2b.com\/en\/our_team\/alain-theriault\/\",\"url\":\"https:\/\/exob2b.com\/en\/our_team\/alain-theriault\/\",\"name\":\"Alain Th\u00e9riault - 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