{"id":23168,"date":"2019-01-08T09:36:29","date_gmt":"2019-01-08T14:36:29","guid":{"rendered":"https:\/\/exob2b.com\/lancement-produit\/"},"modified":"2025-11-14T13:39:03","modified_gmt":"2025-11-14T18:39:03","slug":"product-launch","status":"publish","type":"page","link":"https:\/\/exob2b.com\/en\/product-launch\/","title":{"rendered":"Product Launch"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-product-launch-rigor-impact-results\">Product launch: rigor, impact, results<\/h2>\n\n\n\n<p>A B2B product launch is not just a communication activity: it is a strategic operation that requires research, planning, and flawless execution. At ExoB2B, we transform your launches into growth drivers, thanks to 24 years of B2B expertise and a proven methodology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-your-company-needs-a-structured-product-launch\">Why your company needs a structured product launch<\/h2>\n\n\n\n<p>An improvised launch often leads to low adoption and costly adjustments. With a rigorously planned and executed B2B launch, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maximize<\/strong> the return on your R&amp;D and marketing investments<\/li>\n\n\n\n<li><strong>Accelerate<\/strong> demand for your products in the first few months<\/li>\n\n\n\n<li><strong>Shorten<\/strong> your sales cycles by several months<\/li>\n\n\n\n<li><strong>Achieve<\/strong> your sales goals faster<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-approach-at-exob2b\">Our approach at ExoB2B<\/h2>\n\n\n\n<p>Each launch is based on a structured process that combines strategy and tactical execution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research and analysis: understanding your markets, targets, and triggers<\/li>\n\n\n\n<li>Positioning and key messages: clarifying the value of your product<\/li>\n\n\n\n<li>Comprehensive activation plan: aligning sales, marketing, and partners<\/li>\n\n\n\n<li>Multi-channel execution: Google, Bing, LinkedIn campaigns, automation, and intent data<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-a-successful-launch\">The benefits of a successful launch<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rapid growth in demand within the first three months<\/li>\n\n\n\n<li>Shortened sales cycle (up to 80% shorter)<\/li>\n\n\n\n<li>Annual targets achieved in seven months or less<\/li>\n\n\n\n<li>Increased brand recognition and competitive differentiation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exob2b-experts-in-b2b-launches\">ExoB2B: experts in B2B launches<\/h2>\n\n\n\n<p>Our launches have won international awards, such as Architectural Record magazine&#8217;s \u201cOutstanding for Most Recalled Ad\u201d for Lumec\/Philips&#8217; Oval, and the ASLA&#8217;s Best Advertising Message Award for the Leonis campaign. What&#8217;s more, our clients have seen their sales accelerate, their cycles shorten, and their market share grow.<\/p>\n\n\n\n<p><a class=\"cta\" href=\"https:\/\/exob2b.com\/en\/contact\/\">Talk to a specialist<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product launch: rigor, impact, results A B2B product launch is not just a communication activity: it is a strategic operation that requires research, planning, and flawless execution. At ExoB2B, we transform your launches into growth drivers, thanks to 24 years of B2B expertise and a proven methodology. Why your company needs a structured product launch [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-services.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23168","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Launch - ExoB2B<\/title>\n<meta name=\"description\" content=\"A product launch is not just a communication activity: it is a strategic operation that requires research, planning, and flawless execution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/product-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Launch\" \/>\n<meta property=\"og:description\" content=\"A product launch is not just a communication activity: it is a strategic operation that requires research, planning, and flawless execution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/product-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T18:39:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/product-launch\/\",\"url\":\"https:\/\/exob2b.com\/en\/product-launch\/\",\"name\":\"Product Launch - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"datePublished\":\"2019-01-08T14:36:29+00:00\",\"dateModified\":\"2025-11-14T18:39:03+00:00\",\"description\":\"A product launch is not just a communication activity: it is a strategic operation that requires research, planning, and flawless execution.\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/product-launch\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/product-launch\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/product-launch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. 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