{"id":23175,"date":"2019-01-08T09:47:29","date_gmt":"2019-01-08T14:47:29","guid":{"rendered":"https:\/\/exob2b.com\/automatisation-marketing\/"},"modified":"2025-11-14T13:51:13","modified_gmt":"2025-11-14T18:51:13","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/exob2b.com\/en\/marketing-automation\/","title":{"rendered":"Marketing automation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-b2b-marketing-automation-align-simplify-amplify\">B2B marketing automation: align, simplify, amplify<\/h2>\n\n\n\n<p>In B2B, purchasing cycles are long, involve multiple decision-makers, and take place across multiple channels. B2B marketing automation is not just a productivity tool: it&#8217;s a strategy that transforms your processes, nurtures your leads at the right time, and frees your teams from repetitive tasks.<\/p>\n\n\n\n<p>At ExoB2B, we are strategists and tacticians: we design B2B automation scenarios that align sales and marketing, leveraging your current tools or guiding you toward the right choices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-your-business-needs-automation\">Why your business needs automation<\/h2>\n\n\n\n<p>Without automation tailored to the B2B buying cycle, your leads progress slowly and your teams lose efficiency. With well-planned B2B marketing automation, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Align sales and marketing around a common orchestration<\/li>\n\n\n\n<li>Nurture your prospects over several months, through the right channels<\/li>\n\n\n\n<li>Reduce your sales cycles by maintaining constant and relevant contact<\/li>\n\n\n\n<li>Leverage AI and intent data to trigger the right actions<\/li>\n\n\n\n<li>Optimize your marketing investments by limiting waste<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-approach-at-exob2b\">Our approach at ExoB2B<\/h2>\n\n\n\n<p>We are not platform resellers and remain technologically agnostic. Each B2B marketing automation mandate is based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of the B2B purchasing cycle: understanding your personas and their triggers<\/li>\n\n\n\n<li>Intelligent scenarios: designing relevant and effective automated journeys<\/li>\n\n\n\n<li>Adapted technology: optimizing your existing tools (HubSpot, Salesforce, Zoho, Marketo, etc.) or assisting you in your choices<\/li>\n\n\n\n<li>AI and intent data: integrating dynamic signals that trigger the right actions at the right time<\/li>\n\n\n\n<li>Sales\/marketing alignment: building processes that serve both your teams<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-successful-automation\">The benefits of successful automation<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time savings and operational efficiency<\/li>\n\n\n\n<li>Better nurtured and more qualified leads<\/li>\n\n\n\n<li>Accelerated conversions thanks to scenarios tailored to B2B<\/li>\n\n\n\n<li>Stronger alignment between sales and marketing<\/li>\n\n\n\n<li>Measurable orchestration that maximizes your results<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exob2b-experts-in-b2b-marketing-automation\">ExoB2B: experts in B2B marketing automation<\/h2>\n\n\n\n<p>For nearly 25 years, we have been helping B2B companies optimize their marketing and sales processes. We don&#8217;t impose tools on you: we maximize your existing resources and integrate artificial intelligence to improve your results.<\/p>\n\n\n\n<p><a class=\"cta\" href=\"https:\/\/exob2b.com\/en\/contact\/\">I WANT TO TALK TO YOUR EXPERT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B marketing automation: align, simplify, amplify In B2B, purchasing cycles are long, involve multiple decision-makers, and take place across multiple channels. B2B marketing automation is not just a productivity tool: it&#8217;s a strategy that transforms your processes, nurtures your leads at the right time, and frees your teams from repetitive tasks. At ExoB2B, we are [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-services.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23175","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get the Best Out of Your Marketing automation - ExoB2B<\/title>\n<meta name=\"description\" content=\"ExoB2B will design the best Marketing Automation scenarios, using the most appropriate tools for your situation in order to boost your sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exob2b.com\/en\/marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing automation\" \/>\n<meta property=\"og:description\" content=\"ExoB2B will design the best Marketing Automation scenarios, using the most appropriate tools for your situation in order to boost your sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exob2b.com\/en\/marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoB2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExoB2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T18:51:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/08\/exob2b-marketing-b2b-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exob2b.com\/en\/marketing-automation\/\",\"url\":\"https:\/\/exob2b.com\/en\/marketing-automation\/\",\"name\":\"Get the Best Out of Your Marketing automation - ExoB2B\",\"isPartOf\":{\"@id\":\"https:\/\/exob2b.com\/en\/#website\"},\"datePublished\":\"2019-01-08T14:47:29+00:00\",\"dateModified\":\"2025-11-14T18:51:13+00:00\",\"description\":\"ExoB2B will design the best Marketing Automation scenarios, using the most appropriate tools for your situation in order to boost your sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/exob2b.com\/en\/marketing-automation\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exob2b.com\/en\/marketing-automation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exob2b.com\/en\/marketing-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/exob2b.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exob2b.com\/en\/#website\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"name\":\"ExoB2B\",\"description\":\"High precision integrated marketing\",\"publisher\":{\"@id\":\"https:\/\/exob2b.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exob2b.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exob2b.com\/en\/#organization\",\"name\":\"ExoB2B\",\"url\":\"https:\/\/exob2b.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/exob2b.com\/wp-content\/uploads\/2025\/11\/exob2b-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"ExoB2B\"},\"image\":{\"@id\":\"https:\/\/exob2b.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ExoB2B\",\"https:\/\/www.linkedin.com\/company\/1903572\/admin\/dashboard\/\",\"https:\/\/www.youtube.com\/@Exob2b\",\"https:\/\/www.threads.com\/@exob2b\"],\"description\":\"Agence marketing B2B, Montr\u00e9al et Rive-Sud. 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